How to Avoid Digital Strategy Failure of Your Automotive Business?

So, why should an automotive business focus on strengthening its online presence and devising an innovative digital advertising strategy? The answer is because it’s the Information Age. In this world of technology, digital revolution has remarkable changes to our lives. Clearly, it has a great impact on how we behave, how we purchase and how we do business. At the same time, we need to realize that developing a digital advertising strategy in Dallas or any other locality without any clear vision or goal is going to fail. So, let us explore the reasons for digital strategy failures and the solutions to overcome it.

Launching and leaving. It is understandable that the marketers need to cover all the bases by crafting a feature-rich online presence and social media page. You may create business pages on different social media platforms like Facebook, Twitter, LinkedIn and more. But the problem lies when you fail to follow up. Crafting an online presence or introducing automotive video marketing strategy

is not enough; you need to keep the pages updated and interactive. It would be much better to choose the most popular and relevant social media platforms for your business and keep them updated, rather than trying to juggle them all.

Overlooking the importance of hiring a good automotive advertising agency.Whether it is about launching an advertising campaign or introducing automotive video marketing, detailed planning and implementation is required. Skilled professionals with a sound understanding of the latest marketing techniques and strategies can help the businesses in developing bespoke digital marketing solutions. As a business owner, you will have more time to focus on other core business activities.

Measuring everything and doing nothing. You might have hired the good automotive advertising agency to take care of all your marketing jobs. But once you have launched a campaign, it is essential to track its effectiveness and dig into the data. Rather than leaving the data and statistics, make it a point to interpret the insights and take actions.

More and more business enterprises are striving hard to be in the forefront of the digital revolution. However, it is essential to devise a rigorous and ongoing approach to stand out in the competitive digital landscape.

Why Your Automotive Business Needs a Strong Digital Advertising Strategy?

When it is about staying abreast of the technological changes, best advertising agencies always have its foot on the gas. Did you know that Ford was one of the first automobile brands to ever use the Google Plus channel? Sounds surprising, right? Well, the point is auto industry has been striving hard to keep pace with the dynamic trends and advancements by putting creative automotive advertising ideas into action. According to a report published by the eMarketer, total amount spend on the digital advertising efforts is more than $50 billion in the year 2014 and it is expected to double in the next five years. Needless to say, the market competition is going to get more aggressive and cut throat and the business enterprises need to come up with creative automotive advertising ideas and strategies to stand out.

Let us consider the car shopping process. Majority of the car buyers spend an ample amount of time on online research before showing up at the showroom. Whether it is about finding the detailed specifications of a car model or the customer reviews, car buyers have been relying on the online resources for taking an informed decision. An appealing online presence, positive reviews and interactive social media presence is essential for any dealership to survive in the competitive market. Study conducted by effective automotive radio advertising. Bureau reveals that car buyers are 71 percent more influenced by different online marketing contents. It is clear that the traditional newspaper or effective automotive radio advertising is no longer going to garner much revenue or drive much traffic. And that is why an optimal approach of digital and traditional marketing methods is recommended.

Partnering with the best advertising agencies in Dallas or any other locality is a wise choice, as it enables you to harness the power of online and offline marketing methods effectively.

Automotive marketing Stats You Need to Know

Automobile businesses, regardless of their size and niche, need to embrace the technology-driven automotive marketing trends in Texas for reaching out and increasing sales. Exploding growth of digital technology, social media channels and quality automotive video production has brought in remarkable transformations in the marketing landscape. No matter whether you are running a car dealership, auto parts store or automobile repair centre, make it a point to hire the professional services of a leading automotive ad agency

to communicate your business strengths positively and establish brand equity. In this post, we will look into some interesting stats that reveal how the auto industry is paving a digital path.

According to a survey report published by Interactive Advertising Bureau (IAB) and Prosper Insights, consumers are more likely to rely on the auto-focused automotive marketing trends methods. Automotive shoppers are 71 percent more likely to be influenced by digital advertising across multiple retail categories than the average consumer.

The U.S automotive industry has spent around $5.1 billion on paid digital advertising in the year 2013. However, the figures have risen since then. By the year 2015, the expenses were up by 18.7 percent. Nevertheless, it doesn’t show any sign of slowing down as the total expected expenses of quality automotive video production is $7.8 billion by 2017.

Almost every auto maker has a tailored and mobile-optimized site, which helps the brands to drive traffic and attract customers. Mobile-optimized sites receive about 50 percent more traffic when compared to the non-optimized sites.

When it is about buying a new car, 78 percent of the consumers visit at least six websites, whereas 15 percent customers visit more than 20 websites before taking a final decision. Besides the browsing, 75 percent consumers also collect information through the offline or traditional media channels.

Above mentioned are some key points that provide you a detailed insight into the marketing trends of auto industry. Hence, find the leading automotive ad agency to partner with and devise the innovative marketing solutions.

Video Marketing to Grow Your Automotive Business

Shift in the consumer demands, ubiquity of internet, diverse mobility and increasing availability of data and information have contributed to the remarkable transformations in the auto industry. Automobile businesses, regardless of their type and size, need to embrace the new trends in marketing landscape to stand out in the competition. Basics of Automotive digital marketing is the need of the hour and that is why more and more businesses are making a switch from the traditional marketing arena. Rather than allocating the entire resources and budget on traditional advertising options like print or radio production in Oklahoma, marketers have begun opting for a mix between traditional and digital marketing strategy.

If you are familiar with the basics of digital automotive marketing strategy, then you might have a right understanding about the power of SEO (Search Engine Optimization). Many auto dealers focus on achieving better search engine rankings by creating keyword rich website contents and blog posts. However, there are several other ways to drive traffic and increase the online visibility of your website. And video marketing is just one among them. Video production and marketing can help the dealerships to spread their message far and wide. Providing the users with all the valuable and relevant information in the most appealing way; top quality automotive marketing videos signify your marketing efforts by a greater extent.

A decade ago, videos didn’t have any role in the search engine rankings or algorithm. But with the new “universal search” method of Google, videos have gained importance. Today, Google provides video, text, PDF and images related to each query. It won’t be exaggerating to say that video, print or radio production can help with the SEO rankings more than texts or images. But make it a point to hire the services of a reputed ad agency to shoot, edit and produce your top quality automotive marketing videos.