If someone says that they can increase their annual sales at 25% growth without social media, then they must be considered as superhuman in today’s era. To survive in the cut throat market, top firms are offering digital ad services as a way of staying ahead of the curve. You will find that top auto companies are appointing firms providing automotive advertising services for their prominent business promotion. Most auto ad agencies create a specialized strategy of branding on social media. The need of marketing on social media arises because today’s buyers use the internet and social media as a major resource for researching products.
The first step towards effective social media marketing is to target the audience. You can target your audience based on their ground of interest, gender, specific annual income, age group etc. After targeting your audience, determine the social media they are using frequently and collect their subjects of interests and create your campaigns correspondingly.
For instance, if the company is manufacturing luxury cars then the target should generally be middle-aged professionals and the campaign should also be developed according to their interest. Same way, if you are manufacturing an economy car, the target audience will generally be younger in age – such as recent college graduates – and the ad campaign should be created highlighting their requirements.
Firms providing automotive advertising services start their actual branding by spending some time on social media and planning how to connect with or approach the audience. The second step is to create a business account and start the conversation. Without any misguiding information or misrepresenting your product, start approaching people. Deliver only what you have and remain trustworthy. This helps you a lot further while building and developing relationships.
Third is to connect to your audience. For connecting to the people and marketing your product use different methods like commenting, likes or creating audience polls, prize drawings, providing initial discounts and the most powerful tool, making creative videos about your product and sharing them. From the overview of the car, to the price and the experiences of customers, any information that a customer needs is easily available. It is surveyed that about 47% of the auto customers have heard about automobiles through online videos and 65% were making decisions to buy cars only after watching videos. Thus, creating videos online makes for a useful sales tool. Posting them on social media sites like Facebook, Twitter or YouTube will be extremely beneficial to online automotive digital advertising.
Until now, you have marketed your brand and built awareness. Now, it’s time to build the relationship. It can be more important to develop relationships than to develop leads. This is because a person might not be interested in your current product, but if you have developed good relationships then they will likely think of your business first when considering a purchase later on.
Final step is to engage them. Start engaging them into meaningful conversation and tell them the prospects of your future and how it can meet their requirements. Listen to their problems carefully and tell them how you can help them. You can also create and email them useful content and newsletters on regular basis in order to keep in touch and maintain top-of-mind awareness. Most of the online automotive digital advertising companies that are on the top of the list create content and use them on social media like LinkedIn, Facebook and Twitter to build a large group of followers.
Always make loyal customers, as they are the key people who can raise your sales even when the market is down.
