Automotive marketing Stats You Need to Know

Automobile businesses, regardless of their size and niche, need to embrace the technology-driven automotive marketing trends in Texas for reaching out and increasing sales. Exploding growth of digital technology, social media channels and quality automotive video production has brought in remarkable transformations in the marketing landscape. No matter whether you are running a car dealership, auto parts store or automobile repair centre, make it a point to hire the professional services of a leading automotive ad agency

to communicate your business strengths positively and establish brand equity. In this post, we will look into some interesting stats that reveal how the auto industry is paving a digital path.

According to a survey report published by Interactive Advertising Bureau (IAB) and Prosper Insights, consumers are more likely to rely on the auto-focused automotive marketing trends methods. Automotive shoppers are 71 percent more likely to be influenced by digital advertising across multiple retail categories than the average consumer.

The U.S automotive industry has spent around $5.1 billion on paid digital advertising in the year 2013. However, the figures have risen since then. By the year 2015, the expenses were up by 18.7 percent. Nevertheless, it doesn’t show any sign of slowing down as the total expected expenses of quality automotive video production is $7.8 billion by 2017.

Almost every auto maker has a tailored and mobile-optimized site, which helps the brands to drive traffic and attract customers. Mobile-optimized sites receive about 50 percent more traffic when compared to the non-optimized sites.

When it is about buying a new car, 78 percent of the consumers visit at least six websites, whereas 15 percent customers visit more than 20 websites before taking a final decision. Besides the browsing, 75 percent consumers also collect information through the offline or traditional media channels.

Above mentioned are some key points that provide you a detailed insight into the marketing trends of auto industry. Hence, find the leading automotive ad agency to partner with and devise the innovative marketing solutions.