Leading Provider Of Digital Marketing Services In Automotive

The U.S automotive industry is the second largest industry to spend on digital marketing. In the year 2016, the industry is likely to spend $8.71 billion on digital advertising and by 2020, it is estimated that the figure will be raised to $14.14 billion, which is almost double of recent years. Thus, automotive firms are advised to get ready to head into digital marketing for further global exposure and benefits. There is no doubt that a fresh content and SEO driven strategy always expands the business. But digital marketing is more than a content, strategy and SEO.

Apart from these, there are other industry specific digital marketing tools that have to be utilized by automotive firms. What are they? As a leading provider of digital marketing services in automotive field, we have enlisted some tried-and-true ways to target potential clients right from the starting of their buying journey.

Let’s have a look: -

• Collect useful data for advertising: - It has been surveyed that 6 out of 10 automobile shoppers are unsure about what kind of car they want in the initial stages. They just come to get a rough idea of every car, say a kind of window shopping. After talking to family and friends, 85% to 90% take the next step of going online. The relevant search starts with the review of a car on different websites and ends at a brand’s domain. Next time when they come to you, make sure that you are ready with all information’s and be with them at the right place and time.

• Make a video: - Auto shoppers often make up their mind after they have reviewed all type of cars. Customers at this point are pretty sure about the features they want. Some of the features that every customer is looking for are luxury options, hauling capacity and fuel efficiency. At this stage, using walk-through videos is crucially important. This is because the number of hours spent on watching the video from the year 2014 and 2015 is expected to rise. Videos make more sense than description, as it visually engages the customer and forms a strong mental association with that type of car. It is found that most of the car videos are searched to check the vehicle test drive, highlights of the features and options, glimpse of interior and exteriors etc. The importance of video is greater than a content driven SEO strategy, and it should be used hand in hand with on-site content.

• Responsiveness of the site: - This point is one of the most important points in this mobile era. Popular surveys state that these searches have grown up to 25% in the past year and 70% of searches have been made through mobile phones. Thus it makes clear that apart from strategic SEO, site responsiveness is also an essential aspect to raise the sale of automobiles. As a leading provider of digital marketing services in automotive, we always try to convince our clients to ensure their website is responsive so that customers can view it on their mobile devices.