Marketing strategies can decide the success and failure of a business organization. Remember the time when it was enough to have colorful automotive outdoor advertisements posted on the vehicles and on the exterior of your own brick-and-mortar location to grab the attention of masses? Times have changed. Over the past decade, business organizations have been striving hard to come up with innovative marketing strategies to stand out in the competition.
If you are running an automotive business, then you may need to embrace the digital marketing technologies in order to build reputation and hit the target market. Just like any other industry, automotive industry can benefit from the varied array of reputed automotive advertising strategies. One of the latest marketing tactics that have been making its rounds in the digital landscape is video – both the pre-recorded and live variety. Before you follow the trend by opting for quality automotive video production services, let us take a look into some interesting statistics.
Do you know that YouTube receives more than four billion views per day and it is considered as the second largest search engine? In fact, video will account for 69% of all consumer internet traffic by 2017. Modern age customers are more likely to purchase a product or seek a service after viewing an online video ad. About 59% of the viewers are more likely to watch a video that is less than one minute long. Findings from the Forbes survey states that 65% of the executives have visited a vendor’s site and 39% have contacted a vendor after watching a video. When the marketers included a video in email, its click-through rates increased by 200% to 300% whereas it boosted the email open rates by 19%. If both the text and video are available on the same page, 59% of the senior executives prefer to watch video. Last but not the least, 52% of the colorful automotive outdoor advertisements marketing professionals believes that video marketing is effective for brand awareness, lead generation, online engagement and making the best ROI.
So now you might be clear about the possibilities of quality automotive video production and marketing. Just make sure to seek the services of a reputed automotive advertising firm to produce top-notch and compelling videos for your marketing campaign.
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