Top Video Marketing Statistics

Marketing strategies can decide the success and failure of a business organization. Remember the time when it was enough to have colorful automotive outdoor advertisements posted on the vehicles and on the exterior of your own brick-and-mortar location to grab the attention of masses? Times have changed. Over the past decade, business organizations have been striving hard to come up with innovative marketing strategies to stand out in the competition.

If you are running an automotive business, then you may need to embrace the digital marketing technologies in order to build reputation and hit the target market. Just like any other industry, automotive industry can benefit from the varied array of reputed automotive advertising strategies. One of the latest marketing tactics that have been making its rounds in the digital landscape is video – both the pre-recorded and live variety. Before you follow the trend by opting for quality automotive video production services, let us take a look into some interesting statistics.

Do you know that YouTube receives more than four billion views per day and it is considered as the second largest search engine? In fact, video will account for 69% of all consumer internet traffic by 2017. Modern age customers are more likely to purchase a product or seek a service after viewing an online video ad. About 59% of the viewers are more likely to watch a video that is less than one minute long. Findings from the Forbes survey states that 65% of the executives have visited a vendor’s site and 39% have contacted a vendor after watching a video. When the marketers included a video in email, its click-through rates increased by 200% to 300% whereas it boosted the email open rates by 19%. If both the text and video are available on the same page, 59% of the senior executives prefer to watch video. Last but not the least, 52% of the colorful automotive outdoor advertisements marketing professionals believes that video marketing is effective for brand awareness, lead generation, online engagement and making the best ROI.

So now you might be clear about the possibilities of quality automotive video production and marketing. Just make sure to seek the services of a reputed automotive advertising firm to produce top-notch and compelling videos for your marketing campaign.

More and more automobile dealers and businesses are embracing digital technology to expand their market reach. However, if you are new to the automotive digital advertising, then chances of committing mistakes are higher. So take a look at the following points to find some of the common mistakes marketers make.

Mistake 1 - Focusing on quantity rather than quality. When you are new to automotive digital advertising and marketing, you have been told about the importance of driving traffic to the business website. Hence, dealers turn their focus to attain web traffic and higher search engine rankings. But are you paying heed to the source of traffic? Where the traffic is coming from and who your audience is? Spending your time and efforts on web traffic is necessary, but rather than zooming in on volume of traffic, concentrate on quality. Only quality web traffic can help your business in long run from automotive outdoor advertisements.

Mistake 2 - Following a one size fits all strategy. Just because automotive outdoor advertisements worked for your nearby business owner it doesn’t mean that it should work for you too. Each and every marketing campaign should be devised in unique ways. Understand your market place, know your competitors, define your target and set your objectives in order to devise an innovative marketing campaign for your business.

Mistake 3 - Not keeping track of statistics and ROI. No matter whether you are devising the marketing campaign by yourself or whether you have hired the services of a digital ad agency in Texas, it is essential to delve deep into the statistics behind the results. Evaluate your website’s analytics to allocate the money and efforts on the right strategies.

So, make it a point to avoid these mistakes by having a well-planned marketing strategy. Hiring the services of expert digital ad agency teams can also prove beneficial.

Top 3 Benefits of Outdoor Automotive Advertisements

Advertising is the best means to attract the attention of the public to your automobile business services. With the increasing number of marketing and advertising mediums, business owners are often caught in a dilemma of making the right choice. Implementing the most cost-effective and innovative automotive advertising services can help the dealerships to avail maximum returns on the investment.

Even though digital marketing and social media promotions have been taking the marketing realm by storm, conventional advertising methods manage to leave an impact among the targeted audience. Well-designed automotive outdoor advertisements are a case in point where business enterprises can make the best use of out-of-door areas to promote their services. Billboards, giant posters besides the busiest roads and painted logos on public transport systems are some of the highly sought after choices. Go through the benefits of outdoor advertising as listed below.

1. Grabs attention: Creatively designed and strategically located outdoor advertisements demands the attention of public. Its sheer size can cut through the clutter and reach out to the targeted audience easily. Unlike the TV or radio commercials, people can’t turn off or flip the ads, which make the billboard automotive advertising an effective option.

2. Target niche audience: Depending on your marketing strategy and requirements, you can decide the location for the well-designed automotive outdoor advertisements. Allowing the businesses to pinpoint specific demographic, billboard ads can draw traffic even from the remote areas. Customised to fit the need, strategically located outdoor ads minimise the wasted exposure and expenses.

3. Long term results: Billboard automotive advertising can brand your business round the clock and all throughout the year. Continuous presence of outdoor ads builds the brand loyalty and maintains the brand dominance among the targeted audience. Moreover, outdoor advertising services are affordable when compared to other traditional forms of marketing such as TV and radio commercial production.

These are some of the many benefits businesses can reap by devising innovative automotive advertising services and by integrating it with a marketing mix. 

Are you looking for the automotive outdoor advertisements?

There are many creative ways to promote the vehicles and get the best results at the end of the financial years. Yes, of course, day by day the number of auto dealerships has been increasing. However, there are some car sellers who always go above and beyond in term of sales and profit. The reason is that these dealerships hire the best automotive advertising professionals for promoting the brand cars, trucks and the commercial vehicles. So, it is one of the lucrative ways to hire the best automotive advertising masters for boosting the auto sales. 

As the competition is going higher, the different auto dealers are choosing the latest automotive outdoor advertisements. As per the requirements of the customers, the latest automotive outdoor advertisements provide different services like Billboard Permanent/Rotary Bulletin, Digital Billboard Bulletin, Mobile Billboards, 30 Sheet Poster, Wall Murals, Spectaculars and others. The outdoor marketing veterans apply their strategies in such a way that you would definitely get the desired results. Also, once you start working with the advertising agency, they do cross research about your competitors and the vehicles which you are selling and create innovative and tempting outdoor advertisement for your dealership.

A top automotive marketing Oklahoma helps engaging your consumers using innovative ideas, slogans and strategies. A top automotive marketing Oklahoma bridges the gap between the customers and the cars through powerful, direct and the effective ways. Now-a-days, the ad professionals run dynamic campaigns and reach to more audiences. The ad companies work with a single focus on increasing the customers for your dealership and simultaneously provide high return on investment. Whether you sell new brand cars or the used cars, you can enhance your business partnering with the experienced and innovative automotive agency. And in return you get more than what you had invested in advertising your vehicles.