How to start your own auto ad agency

Advertising agencies play an important role in growth of the auto industry. Rather than profits, the agenda of auto advertising agency is to provide the best possible ad service that draws profit. Establishing your own auto ad agency is surely not an easy task. Starting from a low cost firm is an advisable starting point. Moreover, if you outsource graphic design and production, it can reduce the initial pressure further. To start with, you need the following things: -

• Collect the media kit that has the lists of advertising rates, demographics.
• Get yourself introduced to auto companies as sales representatives at the media outlets.
• Create a portfolio of your agency and add previously done auto ads, if any.

Apart from this, you should also consider the following points for creating a successful auto advertising agency: -

You can attend auto summits and trade fairs and keep regular contact with the industry event managers, suppliers and technical teams.  It will be nothing new or creative and you won’t get the desired results if you act as an employee as in your previous company. This is your firm and you have to make it grow. For that, you need to make a detailed business plan and follow accordingly.

 Join a trade association. It will not only help you to keep in touch with your skills but it will also help you to get introduced to the latest ongoing trends.

 So by now, you have developed a business plan and have done all the initial set-up work. Now, it’s the time to go and find clients. So make contact with your potential clients and start working with them.

 Once you have approached the potential clients, it’s time to go for media contacts. So be ready with the media kits, rate cards and auto ads specs. This will save time when you want to start an ad campaign.

 Go digital: - That’s the primary need of today’s generation. The world now believes in globalization and industrialization. Now if you have done enough industrialization, it’s the time to go global. As the economy goes global, more and more manufacturers need virtual agencies. There are two ways through which you can go global.

1. Make your presence felt on the internet. For this, you require less effort and capital. But you need to be technically sound. You should be able to control the client’s accounts and provide them service as if you operate it from your office.

2. Second option is to create the website and allow your customers to build their ad campaign themselves like letting them to choose the media format. To operate this, you need large amount of capital too.

 Build your own Internet advertising agency. Almost all the auto manufacturing companies have now started opting for digitalization and prefer an agency which prioritizes internet. Apart from print, radio and television, the internet is the most powerful tool for advertisement. Establish a suitable SEO team to shape your ad business even further.