The Impact of Technology on the Automobile Industry

Over the years, we have witnessed many enormous transformations in the automobile industry. The automobile giants and their engineers are working tirelessly to embrace new technologies and introduce innovations in the modern-day vehicle. Cars evolve with technology. Thanks to automotive marketing, car buyers and enthusiasts are able to keep pace with this evolving automobile technology.

In the recent years, the concept of "in-vehicle services" has gained prominence with many consumers looking forward to enjoying the benefits of infotainment systems and advanced driver assistance systems.

• Connected In-Car Infotainment

Automotive infotainment is one of the fastest growing technologies in the automobile industry and owing to the smartphone technology boom in today’s world, this growth trend is expected to rise in the future.

Apple CarPlay or Android Auto Play is taking most of the limelight in auto advertisements in Dallas these days with many consumers considering these to be a “must-have feature” in their cars. The trend of integrating the car’s embedded system with the driver’s mobile device is currently shaping the car market. This feature allows users to tether their smartphones to a vehicle’s in-dash display and thereby get hands-free access to its driving related services.

Calling, texting, navigation etc. - all these areas are addressed by CarPlay and AutoPlay. These features not only display large app icons in the central display, but they also allow users to navigate apps through built-in car controls. It is basically entertainment with safety as a priority. For example, when a driver connects his iPhone to his car, he can conveniently change music or call some without taking his eyes off the road by using the buttons on the steering wheel.

The greatest aspects of Apple CarPlay are Apple Maps and Siri. Siri's ability to read, reply and send messages is impressive. Similarly, if a driver asks "Siri, where is the nearest McDonald’s?" the system will respond with a route and time estimate almost instantly.

• ADAS Technology

This is yet another remarkable technology which is being talked about in many auto advertisements in Dallas. ADAS uses modern detection and alert systems to enhance on-road safety. This technology senses road conditions with the help of radar and sensors; it informs the driver of hazardous road conditions and in some cases, even stops the vehicle. It also monitors in-vehicle health like tire pressure.

Road accidents have become quite frequent in many major cities. In such a scenario, auto advertising agencies should focus on promoting the importance of road safety and car health.

ADAS technology is great for detecting objects in the vehicle’s blind spot, lane change assistance, forward collision warnings and more.  Highly advanced systems can also predict actions of other drivers. For example, it can predict when a car is about to back out from a parking space. ADAS technology is in vogue and the demand and advancement are expected to rise steeply in the coming future.

Technology largely affects the way cars are designed, manufactured, operated and maintained. Consumer preference of a car’s design, performance, and safety also greatly depends on recent technological trends.  Whether it’s changing the music while driving, sending a text message, finding the nearest gas station or parallel parking with sensor-based assistance, technology has changed the way people drive a car. In the near future, consumers can expect upcoming vehicles to integrate more technological solutions. Hence, auto advertising agencies should consider building their automotive marketing strategies around these areas.

Why Your Automotive Facebook Ad Gets Rejected?

Choosing an effective digital advertising medium is a daunting task, especially when you are new to the automotive digital marketing landscape. Even though, there are a lot of advertising channels to consider, it is crucial to choose the one that ensures the best return on investment.

Facebook, one of the largest social media network in the world is offering a wonderful opportunity for the advertisers to connect with its billions of users across the globe. Ad revenues at Facebook isare expected to reach nearly $26 billion this year, states eMarketer. Allowing the businesses to get connected with a vast number of audiences, the popularity of this social networking website is soaring. Why you should ask your automotive digital agency to launch a Facebook advertising campaign? Facebook’s advertising platform is powerful yet cost-effective. You can even have a budget as little as $1 per day. Automobile businesses running on a shoe string budget may make the best out of Facebook adverts. Targeted marketing is another benefit which allows the automotive ppc agency to choose user’s demographics and interests. Moreover, you can easily keep track of your budgets, performance and return on investment. Facebook Adverts Manager provides a broad and huge range of performance metrics which can be used to track the performance and measure the returns.

Even though Facebook advertising offers a varied set of benefits, automobile businesses find it difficult to launch an effective Facebook ad. In most cases, the ad gets rejected by the social network. So, if you are planning to create an Facebook ad for your automotive digital advertising, then it is essential to arm yourself with some basic tips and techniques. Below listed are five of the most common reasons that lead to Facebook ad rejections.

Reason 1 – Use of poor grammar or punctuation: Advertisements written in bad grammar or poor punctuation will look bad which will leave a negative impact on the social networking platform. So, Facebook makes it a point to approve the best constructed ads. You need to use the right grammar, spelling and punctuation while creating an advertisement for Facebook.

Reason 2 – Reference of user’s personal traits: Advertisements that imply the personal characteristics of an user will be rejected. Race, ethnic origin, religion, beliefs, age, sexual orientation, practices, gender identity, disability, financial status, membership in a trade union, criminal record and name are some of the major attributes that are barred from mentioning. Rather than focusing on the personal attributes, advertisers need to promote the business’ services or products.

Reason 3 – Link to a bad landing page: If you want your Facebook ad to be approved, then it is essential to set up a professional landing page. It should be functional and relevant to the advertisement. Facebook prohibits the use of overly sensationalized headlines, low quality ad content and minimal original content in the landing page.

Reason 4 – Use of too much text in image: Pictures with too much text will be rejected by the Facebook as it states that users prefer ads with minimal image text. Even though the 20% rule has been changed, it should be noted that image ads with higher amounts of text will receive less or even no visibility at all. So, optimize the image and use only short yet appealing text to grab more attention.

Reason 5 – Use of inappropriate images: While creating a Facebook ad for your automotive business, make sure to use clean, appropriate and relevant images. Added to that, ensure that the images doesn’tdon’t portray nonexistent functionality.

You can hire an expert auto advertising agency to do the work for you. Not only it ensures optimum efficiency and profitable results, but also saves your time and money.

Proven ideas for maximum exposure and sale.

Marketing for any auto industry is a very important task and has to be carried out effectively to establish a position in the market. It is crucial for the dealership also to market their product in a proper way; otherwise efforts may be wasted. Unlike other fields, all auto advertising agencies need something different and innovative to make their product successful in the market. The ideas should be robust and creative enough to catch people’s attention. Let’s see some of the best creative ideas to be used for auto marketing: -

• Making video: - A video is the most effective medium to show your products and its features. Including a high definition (HD) video showing all the features of the car is a great addition to simply showing pictures of the car. By taking a complete video of the interiors and exteriors, customers can be more fully informed in making a purchasing decision. These videos can be uploaded to video viewing sites like YouTube or Daily Motion and hosted on a dealer’s website.


• Use of social media: - Uploading the company’s profile with the product’s feature will allow the customers to learn about the product, interact with other users, and learn more about the business. It also helps a dealership to increase their current reach. All you have to do is create an account on Facebook, Twitter, Instagram or Pinterest. Promote your products and also start liking and sharing other’s views and opinions. Promote new vehicles, special sales and engage your community. If one of these fans or followers shares your posted content, then it will generate the lead.


• Auto layout: - Top car advertising firms recommend that displaying the vehicle will attract a lot of customers and allow them to know more about the vehicle. For this, simply put the new model in front of the showroom and put a “for sale” banner on it. This is one of the proven ways to draw a crowd and grow your sales in a month. The more distinctive the vehicle, the more potential it has to draw a crowd.

• Frame it: - License plate frames will be seen by tons of people as the vehicle travels. Add your dealership’s name in a distinctive way. Adding these frames on the plate will provide the customers with a beautiful frame and will be a great extension to your marketing campaign. The more people will see it, the more awareness about your dealership will be created.


• Advertise all around: - Place an ad on a company vehicle and drive it around the city. The vehicle carrying the advertisement makes a huge impact. Advertisements can be painted but placing stickers are preferred over it. Full-vehicle vinyl wraps are great for capturing attention around town.


• Give coaching classes and allowance: - There are many owners who prefer to maintain their automobiles themselves instead of depending on the auto service centers. Giving them the classes regarding auto care arises the possibility of driving potential customers. It is recommended by top car advertising firms that the classes should be free at the initial level and held on monthly basis. Then according to the requirement, the frequency can be hiked. To revitalize students further, you can also offer a certain discount for the people who purchase the car from your dealership. Take the benefit of around the clock availability of the client and promote them whenever possible.


• Give discounts: - All auto-advertising agencies recommend this when it comes to bulk purchase. It is true that most of the customers prefer one car; companies or MNCs buy cars in bulk more often. If you get such a huge order, then reward them by giving the bulk discount. Giving bulk discounts is another form of marketing in the category of large volume sales.


• Offer a free session of the car wash: - The idea of offering a free car wash will be appreciated by the customers as they are much more familiar with your dealership. Offer a grand trade-in program to them and they will participate for sure.


• Blog it: - Car dealership blogging has the highest ROIs of any marketing medium. This is the perfect in-process marketing campaign one must have to follow in order to make their dealership popular and attract the tech savvy clients.

How full automotive digital marketing services are beneficial to automotive business

Digital marketing’s presence has been strongly felt in every area of business. It is beneficial for even non I.T sectors like banking and automotive sectors. Whether it’s a small service center or any MNC, all the companies are focusing on their online strategies as it plays vital role in increasing the sale. Slowly all the companies around the world are now realizing the importance of building good repo on internet. As this impression is going to be worldwide, it needs to be clean and good otherwise get prepare for the worst. c The best example of power of digital marketing services is the Volkswagen incident happened 3 years ago can be recalled. Thus we can list some of the benefits of effective automotive advertising services in automobile sector.

• One of the most striking benefits of digital marketing is it helps to know the requirements of people. You can actually know what is going in their mind. An automobile firm can conduct an online survey on their product. Not all, but the target audience will surely reply them and based on their response they can formulate their list of requirements. Hiring auto advertising agency can help them to customize their requirements and increase their sale.


• As the target audience is already known, it is very much easy to hit the targeted people. Through social media, the auto ad firms can target the audiences easily compared to that unconventional marketing where companies just advertise their products to random audience and do the directionless promotional having the wastage of time and resources. By working on latest trends, activities and behavior of the targeted people, company can easily envision what buyers want.

• Getting famous: - Earlier the small company or firms never get the opportunity to show people worldwide what they provide and what they do. This is because their ad resources and area of access was limited. With the arrival of digitalization, they get the chance to compete with bigger ones and can access the same resources as bigger companies use. With effective automotive advertising services and applying some elemental marketing small firms get the same exposure as the bigger ones. Thus no partiality may take place.


• Empower local presence: - As local SEO is gaining a lot of popularity nowadays, it is proving a powerful tool to get the local search. The local search is very much beneficial nowadays. Automotive dealership is very much beneficial from local search aspects of the online.


• Increasing the sales: - Hiring auto advertising agency can help you to increase the sale of your automobiles. The ad agency will give you the ideas of attracting customers by making attractive banners and offering seasonal discounts and sometimes occasion gifts. This makes your products more salable.


• Applying exclusive ideas: - The new ideas when combined with technology gives amazing results and opens new horizons of marketing. The has become possible to market automobile in such unique and powerful way that customers can easily attach themselves and decide to buy.

How to start your own auto ad agency

Advertising agencies play an important role in growth of the auto industry. Rather than profits, the agenda of auto advertising agency is to provide the best possible ad service that draws profit. Establishing your own auto ad agency is surely not an easy task. Starting from a low cost firm is an advisable starting point. Moreover, if you outsource graphic design and production, it can reduce the initial pressure further. To start with, you need the following things: -

• Collect the media kit that has the lists of advertising rates, demographics.
• Get yourself introduced to auto companies as sales representatives at the media outlets.
• Create a portfolio of your agency and add previously done auto ads, if any.

Apart from this, you should also consider the following points for creating a successful auto advertising agency: -

You can attend auto summits and trade fairs and keep regular contact with the industry event managers, suppliers and technical teams.  It will be nothing new or creative and you won’t get the desired results if you act as an employee as in your previous company. This is your firm and you have to make it grow. For that, you need to make a detailed business plan and follow accordingly.

 Join a trade association. It will not only help you to keep in touch with your skills but it will also help you to get introduced to the latest ongoing trends.

 So by now, you have developed a business plan and have done all the initial set-up work. Now, it’s the time to go and find clients. So make contact with your potential clients and start working with them.

 Once you have approached the potential clients, it’s time to go for media contacts. So be ready with the media kits, rate cards and auto ads specs. This will save time when you want to start an ad campaign.

 Go digital: - That’s the primary need of today’s generation. The world now believes in globalization and industrialization. Now if you have done enough industrialization, it’s the time to go global. As the economy goes global, more and more manufacturers need virtual agencies. There are two ways through which you can go global.

1. Make your presence felt on the internet. For this, you require less effort and capital. But you need to be technically sound. You should be able to control the client’s accounts and provide them service as if you operate it from your office.

2. Second option is to create the website and allow your customers to build their ad campaign themselves like letting them to choose the media format. To operate this, you need large amount of capital too.

 Build your own Internet advertising agency. Almost all the auto manufacturing companies have now started opting for digitalization and prefer an agency which prioritizes internet. Apart from print, radio and television, the internet is the most powerful tool for advertisement. Establish a suitable SEO team to shape your ad business even further.

Benefits Of Hiring Ad Agency

In this age of dense rivalry, it is very much mandatory to maintain your current position and keep on progressing in the market, the only way you can be remembered and get onto the mind of your clients. This rule applies the same in every field. Thus automotive is no more different and needs the same marketing skills as others. Digitalization and proper graphics ad are must as these tools are the life saver of any products. Traditional ads are mundane and bit of uninteresting. So go digital, go for website creation and opt for social media marketing. It will be advisable to hire an auto advertising agency to create successful automotive ads.

There are certain factors which affects the marketing approach. There are some must do aspects and strategy for a successful advertisement. The most effective and unusual aspect is attractive and spectacular graphics and an impressive tag line. As we all know, the advertisement market is being over flown with millions of ads and a lot more is to come. In this scenario you have to be out of your cocoon and stand out of the crowd so that you gain enough attention to leave an impression on your clients. Hire an Auto advertising agency will help you to create attractive banners and tag lines with the help of latest technical tools.

Many companies will be there in the market who are ready to become your competitor at any moment. It is essential in an automotive ad to adhere your point strongly. Targeting specific automotive advertising service or task will help you to achieve your target audience or clients. Thus, you should avoid working on many executions at the same time. This may lead to a baffled advertisement.

Understanding your audience and behaving accordingly is very much important. Thus common in all, people love to get certain amount of deduction or particular deals. Give them some deals or discounts and it will create the desperation in their mind as the offer is valid for a limited period of time. Create your specific automotive advertising service appealing, so much that it becomes identity of company. This will help you to gain attention of mass audience. Grab this chance to make the customer your client.

Keeping all these points in mind you can create a successful automotive ad.

Essential in an automotive ad to Automotive Business

In this age of dense rivalry, it is very much mandatory to maintain your current position and keep on progressing in the market, the only way you can be remembered and get onto the mind of your clients. This rule applies the same in every field. Thus automotive is no more different and needs the same marketing skills as others. Digitalization and proper graphics ad are must as these tools are the life saver of any products.

Traditional ads are mundane and bit of uninteresting. So go digital, go for website creation and opt for social media marketing. It will be advisable to hire auto advertising agency to create automotive ad.

There are certain factors which affects the marketing approach. There are some must do aspects and strategy for a successful advertisement. The most effective and unusual aspect is attractive and spectacular graphics and an impressive tag line. As we all know that the advertisement market is being over flown with millions of ads and a lot more to come. So in this scenario you have to out of your cocoon and stand out of the crowd so that you gain enough to attention to leave an impression on your clients. Auto advertising agency will help you to create the attractive banners and tag lines with the help of latest technical tools.

Many companies will be there in the market who are ready to be your competitive at any moment. It is essential in successful automotive ad to adhere your point strongly. Targeting specific service or task will help you to achieve your target audience or clients. Thus, avoid working on many executions on a time. This may lead to a baffled advertisement.

Understanding your audience and behave accordingly is very much important. Thus common in all, people love to get certain amount of deduction or particular deals. Give them some deals or discounts and it will create the desperation in their mind as the offer is valid to limited period of time. Create your automotive ad damn appealing so that it becomes the “signal of ballgame”. And there you are. Grab this chance to make the customer your client.

Keeping all this point in mind you can create a successful automotive ad.

Amazing results from automotive marketing

There are many businessmen in US and the Auto businessmen are in huge number. And for sure all the businesses will not be running in the best way. If you have one too then you must get in touch with an agency dealing in automotive marketing in Oklahoma. These agencies have years of experience in dealing with various customers and being able to fulfill their demands. You can discuss your business and the various offers you have that can help them in marketing your business the correct way. Once you have discussed all the things you can leave it up to them to make the, give you a demo of the automotivemarketing in Oklahoma market. This way you can also give them some inputs or get some changes made whenever you require.

An automotive advertising agency works very hard to give you the best results. The entire team works together to find out the flaws made in the past and also keep a track of the kind of offers your competitors gave in the past and in the present. They will also make sure to make better and more attractive marketing plans for the growth of your business. You need to give them the liberty so that they can advertise your business properly without any restrictions. Your automotive advertising agency will make sure to keep you and your offers a step ahead of your competitors.

Radio Vision Inc. is one such auto advertising agency that deals with many customers and has more than 20 years of experience. All the ads and marketing tools they use are unique and most popular in the ad world. They use different types of techniques to give excellent results to their customers.