Utilizing Facebook for Automotive Advertising

Social media platforms are the new age marketing technique where any business dealer can advertise their product in an efficient and productive way. There is a wide amount of exposure to the audience and this, which in turn, results in gaining an overall presence of the business on the World Wide Web.

One of the most effective ways of advertising your product on the internet is by making the best use of Facebook.  According to marketing experts, Facebook is assumed to become a key component for automotive advertising in the present year i.e., 2017. It is jaw dropping to know that this social media is world's most popular site and is the second most-visited site in the world and is making an effort to offer new ways for the dealers to connect with people in diverse ways.

The automotive Facebook marketing will show us two themes in 2017:

Automotive ads with targeting done in a detailed manner, where nuanced audiences will be targeted.

Effective and better content: Marketing strategies like new ad types and tier-three video will be introduced.

The marketers are kept on their toes because of increase in hand held device usage and increase in product search on social media platforms and also decrease in the visit to the show rooms. For a dealership's brand, it is very much important to find and inbound the right amount of effective audience. In the present year, we see, in addition to other automotive targeting options, the dealerships are deploying marketing strategies to attract custom audience. Behavioral targeting is a case in point.

Through behavioral targeting, dealerships can retarget the group of people who have previously visited their website through Facebook Pixel Property installed on the website. Through this, the automotive advertising strategy becomes more detailed. In addition to content, the video is also playing a major role in advertisement agenda, where three types of automotive ads content will hit the spark.

• Facebook provides ads for auto dealers where the customers can redeem a limited amount of coupons for a special factor at the dealership, which is thought to be best suited for service promotions.
• There will be a 390-degree video that enables the dealerships to feature vehicle-walk around videos, test drive videos and more. It will make the advertising more effective and it will replace all other traditional marketing techniques.
• Facebook Pixel, canvas ads, carousel ads, and lead ads are considered to be complicated but the dealerships can make use of this underutilized technique to garner leads.

Dynamic, automated Facebook marketing can help you reap a vast array of benefits. But make sure to devise the best strategies, invest ample efforts and resources to grow the Facebook ROI down the line.