It is nothing extravagant to say that digital advertising is going to enter in the big leagues of the market. The traditional media is currently maintaining its position while the digital media has just come into lime light and the mobile ads alone is grabbing the 45% investment of what the traditional media has invested in. We have also seen that many companies are underperforming. This is due to the expenditure fragmentation and the un-coordination between the digital media and external agencies. One more reason that has been highlighted is the low criteria for the performance that stops them to achieve more. Here we give you some valuable tips to unlock the digital value.
1. Cross the average: - Many car advertising agencies have been noticed buying 20,000 keywords and 10k display ads by size with individual performance information. Although such data-rich environment exists in our media world, still an in-depth analysis is required to identify the good and the bad keywords. It is always better to keep less number of fruitful keywords rather than having plenty of meaningless keywords. The in-depth assessment shows that more than 50% of the keywords are found to be the poor ones. Thus, eliminating the poor ones will save your bucks as you don’t have to pay for the unwanted keywords, and at the same time it would increase the ROI of the business. This is also good for strategic reasons and works better to serve the premium products.
2. Focus on the bottom line impact: - Digital Market experts generally focus on the number of purchase and cost per order and ignore the importance of bottom line. It has its own significance in profit making. Focusing on the gross margins or lifetime value that are generated from digital ads makes marketers to understand the impact of your work. This approach goes well for business-to-business firms and also helps in generating more leads. The best automotive digital agencies have claimed to make nearly 15% more profit from this approach while increasing the revenue without raising the marketing budget.
3. Calculate the total impact: - The previous data shows that most of the companies are avoiding the measurement of the digital impact and are shoved away within no time. This is because the experts are unaware about the techniques to calculate the impact. Several techniques exist in the market, ranging from heuristics to survey the data on the consumer decision journey to econometric modeling. These tactics help many car advertising agencies to get much clearer approach about affecting the digital channels from the analog one. This also improves digital marketing’s ROI and helps the marketers to build the compelling business for increased investment
4. Develop proper architecture: - The best automotive digital agencies even lack this approach. As a result of which the marketers are unable to co-ordinate and track the per-cost click. Best-in-class digital procurement relies on keeping up to speed with the latest innovations in the market but also enforcing a unified cost model that all agencies use so that companies can clearly compare products and make better decisions.
5. Shift your focus to earn media: - In the rush to boost returns from paid media, companies often overlook the significant value that can be captured by maximizing the value from owned media (such as a company website) and earned media (such as a blogger writing about your product).3When managed properly, this category can help reduce the need for paid media, driving higher ROI in the process.
Radiovision is an automobile advertising agency that provides services for 30 years and offers the thorough understanding of dealer and their products.
1. Cross the average: - Many car advertising agencies have been noticed buying 20,000 keywords and 10k display ads by size with individual performance information. Although such data-rich environment exists in our media world, still an in-depth analysis is required to identify the good and the bad keywords. It is always better to keep less number of fruitful keywords rather than having plenty of meaningless keywords. The in-depth assessment shows that more than 50% of the keywords are found to be the poor ones. Thus, eliminating the poor ones will save your bucks as you don’t have to pay for the unwanted keywords, and at the same time it would increase the ROI of the business. This is also good for strategic reasons and works better to serve the premium products.
2. Focus on the bottom line impact: - Digital Market experts generally focus on the number of purchase and cost per order and ignore the importance of bottom line. It has its own significance in profit making. Focusing on the gross margins or lifetime value that are generated from digital ads makes marketers to understand the impact of your work. This approach goes well for business-to-business firms and also helps in generating more leads. The best automotive digital agencies have claimed to make nearly 15% more profit from this approach while increasing the revenue without raising the marketing budget.
3. Calculate the total impact: - The previous data shows that most of the companies are avoiding the measurement of the digital impact and are shoved away within no time. This is because the experts are unaware about the techniques to calculate the impact. Several techniques exist in the market, ranging from heuristics to survey the data on the consumer decision journey to econometric modeling. These tactics help many car advertising agencies to get much clearer approach about affecting the digital channels from the analog one. This also improves digital marketing’s ROI and helps the marketers to build the compelling business for increased investment
4. Develop proper architecture: - The best automotive digital agencies even lack this approach. As a result of which the marketers are unable to co-ordinate and track the per-cost click. Best-in-class digital procurement relies on keeping up to speed with the latest innovations in the market but also enforcing a unified cost model that all agencies use so that companies can clearly compare products and make better decisions.
5. Shift your focus to earn media: - In the rush to boost returns from paid media, companies often overlook the significant value that can be captured by maximizing the value from owned media (such as a company website) and earned media (such as a blogger writing about your product).3When managed properly, this category can help reduce the need for paid media, driving higher ROI in the process.
Radiovision is an automobile advertising agency that provides services for 30 years and offers the thorough understanding of dealer and their products.
