Keys to Effective Automotive Video Marketing Strategy

If you wish to find success in an increasingly digital marketplace, then it is essential to invest consistent effort and employ the latest marketing techniques.There are several agencies that offer specialized automotive marketing in Dallas and other localities. Choosing the right method that suits your needs and falls within your budget limits is not always simple. It helps to employ the aid of professionals. Moreover, you also need to consider your market condition, competitors and business goals for selecting the right channel of advertising.

Automotive video marketing is one of the most versatile and strategic methods to promote your business and generate new streams of revenue. Why should you consider video marketing for your automotive advertising needs?

• Videos have great influence on boosting conversions and increasing sales. According to recent studies, 74% of users who watched a video on a product have bought the product eventually.

• About 76% of businesses agree that video marketing campaigns have provided a good return on investment. Although video production isn’t cheap, it is easily worth the money when done right. Besides, smartphone technology and online video editing tools are advancing at a rapid rate which makes video production more affordable.

• Video builds customer trust and loyalty. Automotive videos engage and evoke emotions in customers minds. The major goal of any automotive marketing technique is to build customer relationships and trust, and promotional videos are a proven way to achieve this. According to a survey report, 57% of the consumers said that videos foster trust and gave them the confidence to make a purchase.

• Google and mobile users love videos. We all know the importance of search engine rankings and online visibility. Videos have a great influence on your search engine rank and embedding videos on your business website is more likely to increase the traffic to your website. Moreover, the number of smartphone users is growing, which translates to an increased number of viewers.

• The next question is what type of videos do you need for your business? Having a video recorder or smartphone won’t be enough. You need to develop a good content marketing strategy before proceeding with your video production plan. Some of the possible options include:

• Vehicle reviews: As a dealership, one of your most important tasks is to educate and inform potential customers about your inventory. You can film new and used vehicles in your showroom with expert reviews or highlighting features. You can even consider shooting a test drive or recording the experience of a customer.

• Service department: Dealerships not only deal with the sale of vehicles but servicing and financing as well. Think about filming the details of such services by taking a video tour of your dealership’s service and finance departments.

• Words from your staff: You need to generate trust among customers in order to build long term connections. Record your sales team and let them speak about their services and experience at the dealership.

Once you have produced a quality video, the next important decision involves posting the videos. Where should you post the video? More than 50% of website traffic is generated from mobile devices. Some of the standard platforms for posting your videos include social media, YouTube and your website itself.

Video marketing is one of the best forms of creative auto advertisement strategies in Dallas. All you have to do is come up with a strong content strategy, production tools, and techniques to create and post the best automotive videos.

4 Ways to Implement Education-Based Auto Dealership Marketing

What would be the main objective of an automotive marketing campaign? Educating a customer about the latest vehicles in the market and convincing them to make a purchase. Automobile businesses across the globe always struggle with a specific problem of marketing – How to explain the benefits of their stock inventory and how to convince them it’s worth their money? Listing down the unique selling points of a car model and explaining it to the buyers is not going to work by itself.

As a business, you have to come up with innovative strategies to make the customers better informed about your products and services. With the advent of digital technologies, the tech-savvy shoppers are better informed about making purchase decisions. However, automobile business still needs to bridge the gap between their marketing materials and educational materials. 

In such cases, you have to hire the services of a reputed dealer ad agency that specializes in content marketing services. When it is about educating the targeted audience about your products and services, content marketing is the best way to go. But rather than talking about your business achievements or goals, the content should be something that delivers true value to the audience. No matter who your target audience is; the main focus is to provide what they need and want.

Education through content marketing is possible through multiple strategies. As the business owner, it is your responsibility to discuss your strategy with the prospective dealer ad agency. If you are a newbie to the technological landscape of marketing or uncertain about where to start with the content marketing strategies, then let us offer you some cues. Here are five different ways to create education-based content for your targeted audience. Go ahead and take a look at the following points to gain a better insight regarding the same. 

1. Web Posting: Creating and updating dealership websites is an easy task these days, especially when you have several open source web development platforms and technologies. While creating a website for your business, make it a point to provide all the necessary information in a simple yet accurate manner. Visitors should be able to find the information they are looking for with ease. Having a FAQ page, stock inventory listing and contact form will help in educating and engaging with the customers.

2. Blogs: Your website will represent your business on the online platform and will provide information regarding your products. But when you wish to write something personalized or meant for customer relationship building, then you need a blogging platform. For instance, you have to write about the release of a new car model or automotive technology in market. You can write and post a blog about it to inform the audience. Integrating a blogging platform with your website is the best way to educate your audience.

3. Videos: Video marketing is gaining immense popularity these days. Producing quality videos with great resolution and creative content is a best way to educate and entertain consumers. For automobile dealerships, you can take advantage of video marketing technologies to promote new car makes and models. You can produce test drive videos and reviews that would explain why the car models are worthy of purchase.

4. Online manuals: First time users of a car or any other automobile product look for a tutorial. Publishing online manuals would be a great way of educating the customers on detailed specifics and instructions of the vehicle. While creating the manuals, make it a point to ensure it is detailed enough to answer any question a customer may have. 

When customers are well-aware about your business and services, then they will be more confident in their purchase decisions. Hence get in touch with the best auto advertising agencies at the earliest and start planning for your content marketing strategies.

4 Best Strategies for Your Digital Automotive Marketing

When it comes to embracing the digital revolution, the automotive sector has always been a step behind. But thanks to the changing consumer behavior, the automotive industry has been eager to stay up-to-date with the latest trends in digital marketing realm. In today’s world, half of the potential buyers make use of online resources in order to make an informed decision.

They check the expert reviews of latest car models, read customer feedbacks and follow the brands on social media to figure out more about the latest makes and models in the automobile industry. So if you are running a dealership, then you need to tap into digital marketing opportunities by seeking the services of a unique automotive marketing agency in Dallas or any other locality. Below listed are some of the best ideas and strategies for promoting your automotive business across the digital platform.

• Acquiring digital data and building CRM database: We all know the importance of collecting data for launching an innovative marketing campaign across the online platforms. But acquiring data and building an audience database is not an easy task. That is where we need unique automotive marketing ideas and strategies. Yahoo! in collaboration with Hyundai found an easy way to drive data acquisition and build their CRM database. All they did was to launch an easy to enter sweepstakes. Hyundai fans were eager to submit the online form by providing all the necessary details. The final result was around 362K shares, 6K shares and 47% conversion rate. 

• Monetize social media and amplify conversions: The best way to get connected with the modern day consumers is through social media platforms. Boosting the social presence and conversion is quintessential for increasing the reach and customer engagement. BMW did it by featuring a social hub to its BMW Championship webpage. Fan followers and website visitors kept a close tab on the latest updates by checking out the social wall of BMW. Quality social content from Facebook, Twitter and Instagram, together with selected highlights from the golfing event were featured. In fact, the brand even started a social chat around Twitter with #BMWChamps to amplify the buzz and enhance its reach.

• Build and improve a positive branding image: Building and retaining a positive brand image is essential for the success of any business. Since the auto industry is witnessing a cut-throat competition, your business needs to maintain and enhance a positive brand perception in order to catch the attention of masses. And that is what exactly Chevrolet did. The bowtie brand launched a social media campaign with #DayItForward trend to celebrate the extra day in a leap year. The campaign encouraged the social media users to do something nice and kind to someone who least expects it. Well, in the end the idea paid off as 22.7K people contributed to the campaign in a single-day and positive brand perception was reported as 98%. 

• Develop interactive experiences with the audience through video content: Video marketing has been a highly sought after marketing trend in the recent days. Not only video engages the laziest buyer by evoking emotion, but it also builds trust and perceived value. National Geographic and Toyota entered into a partnership in order to launch an innovative campaign. National Geographic published a video campaign and sweepstake on its website to engage with the online visitors. Participants needed to watch a video, attend a poll screen and submit their entries. As a result, both the companies had all the valuable audience data with them. 

Launching a successful digital marketing campaign won’t be an easy task. That is why it is strongly advised to seek the expertise and services of the best automotive marketing company.