4 Best Strategies for Your Digital Automotive Marketing

When it comes to embracing the digital revolution, the automotive sector has always been a step behind. But thanks to the changing consumer behavior, the automotive industry has been eager to stay up-to-date with the latest trends in digital marketing realm. In today’s world, half of the potential buyers make use of online resources in order to make an informed decision.

They check the expert reviews of latest car models, read customer feedbacks and follow the brands on social media to figure out more about the latest makes and models in the automobile industry. So if you are running a dealership, then you need to tap into digital marketing opportunities by seeking the services of a unique automotive marketing agency in Dallas or any other locality. Below listed are some of the best ideas and strategies for promoting your automotive business across the digital platform.

• Acquiring digital data and building CRM database: We all know the importance of collecting data for launching an innovative marketing campaign across the online platforms. But acquiring data and building an audience database is not an easy task. That is where we need unique automotive marketing ideas and strategies. Yahoo! in collaboration with Hyundai found an easy way to drive data acquisition and build their CRM database. All they did was to launch an easy to enter sweepstakes. Hyundai fans were eager to submit the online form by providing all the necessary details. The final result was around 362K shares, 6K shares and 47% conversion rate. 

• Monetize social media and amplify conversions: The best way to get connected with the modern day consumers is through social media platforms. Boosting the social presence and conversion is quintessential for increasing the reach and customer engagement. BMW did it by featuring a social hub to its BMW Championship webpage. Fan followers and website visitors kept a close tab on the latest updates by checking out the social wall of BMW. Quality social content from Facebook, Twitter and Instagram, together with selected highlights from the golfing event were featured. In fact, the brand even started a social chat around Twitter with #BMWChamps to amplify the buzz and enhance its reach.

• Build and improve a positive branding image: Building and retaining a positive brand image is essential for the success of any business. Since the auto industry is witnessing a cut-throat competition, your business needs to maintain and enhance a positive brand perception in order to catch the attention of masses. And that is what exactly Chevrolet did. The bowtie brand launched a social media campaign with #DayItForward trend to celebrate the extra day in a leap year. The campaign encouraged the social media users to do something nice and kind to someone who least expects it. Well, in the end the idea paid off as 22.7K people contributed to the campaign in a single-day and positive brand perception was reported as 98%. 

• Develop interactive experiences with the audience through video content: Video marketing has been a highly sought after marketing trend in the recent days. Not only video engages the laziest buyer by evoking emotion, but it also builds trust and perceived value. National Geographic and Toyota entered into a partnership in order to launch an innovative campaign. National Geographic published a video campaign and sweepstake on its website to engage with the online visitors. Participants needed to watch a video, attend a poll screen and submit their entries. As a result, both the companies had all the valuable audience data with them. 

Launching a successful digital marketing campaign won’t be an easy task. That is why it is strongly advised to seek the expertise and services of the best automotive marketing company.