Top Video Marketing Statistics

Marketing strategies can decide the success and failure of a business organization. Remember the time when it was enough to have colorful automotive outdoor advertisements posted on the vehicles and on the exterior of your own brick-and-mortar location to grab the attention of masses? Times have changed. Over the past decade, business organizations have been striving hard to come up with innovative marketing strategies to stand out in the competition.

If you are running an automotive business, then you may need to embrace the digital marketing technologies in order to build reputation and hit the target market. Just like any other industry, automotive industry can benefit from the varied array of reputed automotive advertising strategies. One of the latest marketing tactics that have been making its rounds in the digital landscape is video – both the pre-recorded and live variety. Before you follow the trend by opting for quality automotive video production services, let us take a look into some interesting statistics.

Do you know that YouTube receives more than four billion views per day and it is considered as the second largest search engine? In fact, video will account for 69% of all consumer internet traffic by 2017. Modern age customers are more likely to purchase a product or seek a service after viewing an online video ad. About 59% of the viewers are more likely to watch a video that is less than one minute long. Findings from the Forbes survey states that 65% of the executives have visited a vendor’s site and 39% have contacted a vendor after watching a video. When the marketers included a video in email, its click-through rates increased by 200% to 300% whereas it boosted the email open rates by 19%. If both the text and video are available on the same page, 59% of the senior executives prefer to watch video. Last but not the least, 52% of the colorful automotive outdoor advertisements marketing professionals believes that video marketing is effective for brand awareness, lead generation, online engagement and making the best ROI.

So now you might be clear about the possibilities of quality automotive video production and marketing. Just make sure to seek the services of a reputed automotive advertising firm to produce top-notch and compelling videos for your marketing campaign.

Media Services for Automotive Businesses

Budgets are always tight for businesses, especially for the small scale and mid-size enterprises. When it comes to cutting corners, organizations often consider the marketing budgets as the easiest budget to cut down. Automobile businesses are no exception. However, cutting the marketing budget can be a big mistake.

Having an innovative marketing plan and strategy can help you achieve the business goals in the long run. But it is also essential to bring the marketing cost down without compromising on the outputs. Traditional marketing techniques like print ads, mass media and radio advertising in Dallas are still popular and reliable, but they can cost a pretty penny. If you wish to cut down the marketing costs without losing the edge on the competition, then you should think about integrating digital marketing strategies to your business marketing mix. Partner with a leading automotive advertising agency in or around your locality to start off on the right foot. Reputed ad agencies with a dedicated team of professionals can offer their expertise and guidance in devising and implementing an innovative marketing campaign for your business by print ads, mass media and radio advertising.

Discuss your marketing requirements and budget limits with the ad firm. Explain about your business Automotive media services, products, mission, goals and competitors. It is always recommended to start small in the digital landscape. Crafting an appealing and informative online presence is a case in point. Speak with the partnered leading automotive advertising agency about your short term and long term business objectives. Ad agencies equipped with the right tools and technology can handle the marketing tasks for your business. Automotive media services offered by the firm help the automotive business to engage with the potential and existing customer base. Not only these agencies connect the media with your brand, but they also develop experiential marketing strategies for your business. Once you have gotten the basics right, then you may try out new and creative digital marketing campaigns for your business.

More and more automobile dealers and businesses are embracing digital technology to expand their market reach. However, if you are new to the automotive digital advertising, then chances of committing mistakes are higher. So take a look at the following points to find some of the common mistakes marketers make.

Mistake 1 - Focusing on quantity rather than quality. When you are new to automotive digital advertising and marketing, you have been told about the importance of driving traffic to the business website. Hence, dealers turn their focus to attain web traffic and higher search engine rankings. But are you paying heed to the source of traffic? Where the traffic is coming from and who your audience is? Spending your time and efforts on web traffic is necessary, but rather than zooming in on volume of traffic, concentrate on quality. Only quality web traffic can help your business in long run from automotive outdoor advertisements.

Mistake 2 - Following a one size fits all strategy. Just because automotive outdoor advertisements worked for your nearby business owner it doesn’t mean that it should work for you too. Each and every marketing campaign should be devised in unique ways. Understand your market place, know your competitors, define your target and set your objectives in order to devise an innovative marketing campaign for your business.

Mistake 3 - Not keeping track of statistics and ROI. No matter whether you are devising the marketing campaign by yourself or whether you have hired the services of a digital ad agency in Texas, it is essential to delve deep into the statistics behind the results. Evaluate your website’s analytics to allocate the money and efforts on the right strategies.

So, make it a point to avoid these mistakes by having a well-planned marketing strategy. Hiring the services of expert digital ad agency teams can also prove beneficial.

Top Digital Advertising Investments To Consider

Traditional marketing techniques such as print ads, radio and Television ads often cost your business a pretty penny. Moreover, tracking the return of the traditional marketing can be difficult. On the other hand, digital marketing tactics have been gaining wide acceptance and popularity in the recent times. Automobile businesses may make the best use of digital marketing tactics to advertise and promote their services and products. But the question is –where you should invest the marketing funds for digital advertising? Whether you should spend money for resolution automotive marketing videos or social media marketing? Let us take a look at the major digital marketing investments that every automobile business should make.

Partnering with an agency: No matter whether you are large or small scale automobile business enterprise, sometimes you need guidance and expertise. Do carry out detailed research before choosing a reputed digital advertising firm in Oklahoma or in your locality. Partnering with a reputed digital advertising firm gives you access to all the latest technological expertise and stay current on the latest marketing trends. Technically sound and feature rich website: Having an appealing and informative web presence is quintessential in this digital age. Design and optimize your business website along with professionals and make sure that the website offers all the information up front without much hassle. High resolution automotive marketing videos can be uploaded to your website in order to promote sales.

An interactive social media platform: Take advantage of the social media platforms - Facebook, Twitter, LinkedIn, Pinterest and Instagram to mention a few. You can even consider hiring the automotive media services of a social media expert or digital marketing agency. Consistent, creative and compelling contents promoted through the social media platforms can enhance your business credibility and customer engagement. Automotive businesses should leverage modern marketing technologies for staying ahead of the competition, attracting customers and improving sales by hiring the automotive media services.

Simple Yet Effective Automotive Advertising Ideas

Marketing plays a key role in the success and growth of a business and automotive business is no exception. When it is about marketing your automobile business, it takes a unique approach and flawless implementation of creative ideas. If you are running a franchised dealership, then you have to market your business in order to attract the customers to your showroom. So here are some innovative automotive advertising ideas that you can put into practice for your automobile dealership.

Produce and share videos. Rather than providing the specifications and features of the vehicles in text, you may opt to produce a video featuring the vehicle. You may hire the professional expertise and services of a reliable advertising agency in Dallas or any other vicinity for availing quality video production services. High quality videos capturing the exterior and interior of the automobiles accompanied with an informative voice-over can influence the potential buyers in taking informed decisions. Not just to your website, but you can also upload and share the videos through YouTube and other digital channels.

Make the best use of social media channels. Whether it is about promoting a brand new vehicle or announcing a special sales, social media outlet can help you out in reaching the masses in the most innovative automotive advertising ideas. Moreover, it also helps the business to build better relationships with the customers so that it increases the customer loyalty and reliability.

Appealing automotive Magazine advertising is an effective option. Both traditional and appeal digital automotive Magazine advertising solutions are available from which you need to make a pick. For example, you may either choose print advertising including direct mail brochures and newspaper ads or go for online display ads. Added to that is the indoor and outdoor displays. A reliable advertising agency can help you out in choosing the right advertising strategy for your automotive business. So, make it a point to find the best firm and discuss your ideas in detail.