The Ultimate Guide To Digital Marketing Services For Automotive

A new year has begun and it has brought some exciting changes to the automotive marketing scenario. Is your automotive business all geared up to embrace the dynamic trends of digital marketing landscape? What strategies should your business adapt and implement for tracking the sales funnel events that occur offline? How to gain a competitive edge in the market? According to the leading marketing agencies and experts, you need to invest in pay-per-click (PPC) marketing techniques. PPC enable the marketers to promote their websites and services through the sponsored advertisement sections of search engines. Some of the popular sponsored ad sections include Google AdWords, Yahoo’s Sponsored Search, Bing’s Microsoft adCenter and more. Devising and implementing an effective PPC strategy helps in increasing web traffic, gaining more exposure and driving better sales opportunities. According to the digital marketing statistics, the top thee paid ad spots on a Google search results page received 41% of the clicks. So, if you wish to drive more online traffic and generate leads, then it is wise to seek the professional services of a reputed automotive ppc management agency. Let us check out some valid reasons that may compel you to try out PPC advertising for your automotive business.

Predictability: Search engine marketing, social media optimization, blogging and other online marketing strategies can drive traffic to your website. But the final outcomes of these strategies are out of your control. Organic search engine optimization methods often take a long time to deliver positive results. And with the ongoing Google algorithm updates and penalties, website traffic and rankings can change at any time. When you invest in PPC, you can be assured of availing the best value for your money.

Quick results: Pay per click advertising is one of the fastest ways to generate leads and online sale. Let us consider the SEO campaigns – no matter how much effort you put in, it will take ample amount of time to get results. But when you are running a PPC campaign, it can drive instant traffic to your website.  However, make sure to consider some key factors such as the right set of keywords, location, device type, time and date for the best results.

Budget friendly: With PPC, you have a complete control over your marketing budget. You get exactly what you pay for. When you invest in print, TV or direct mail marketing, you are taking a chance as there is a risk of ending up with no clicks or visits to your website. But PPC allows you to spend money only when someone clicks on your ad. Moreover, you can set the budget for each click and the campaign thereby allowsing website owners to see if their ads are really converting and giving them a reasonable ROI.

Geotargeting: Whether you want to reach the customers in your locality or across the world, pay per click is the best bet. As we all know, searches on Google are related to location. And PPC advertising allows the marketers to target their audience effectively. With PPC ads, you can be assured of your website ad visibility in the local search results.

Even though, there are several benefits associated with pay per click advertising, it is equally important to devise an effective strategy. And that is why it is wise to seek the digital marketing services from a reputed automotive ad agency. Not only they can develop a bespoke marketing strategy for your business, but also guide you in making the most out of your investment.

Evidence Based Advertising for Your Automotive Dealership

Exponential growth in technology advances has been opening huge opportunities as well as challenges to the auto industry. Automobile businesses need to compete in the digital world to gain an edge over the competition. Over the past years, the auto industry has gone through remarkable innovations in response to the dynamic consumer taste and expectation. However, producing great vehicles and offering amazing services won’t be enough. You need the best advertising strategy to grab the attention of potential buyers and up your sales. As the marketing calendars are revamped for the New Year, it is good to plan wisely for the automotive advertising in 2017. Both automotive businesses and automotive advertising companies should consider using Evidence Based Advertising as the foundation for their market planning. As the name implies, Evidence Based Advertising relies on verifiable data which allows the companies to take informed decisions about their marketing budget allocations.

Automotive dealerships are spending money on auto advertisements across the channels. But it is important to check whether your ad spend is delivering the results you want. If you want to reach your desired goal, then businesses and ad agencies alike should understand each advertising campaign on a deeper level. Choosing the right advertising channel is the primary yet crucial step and that is why it is best to reply on Evidence Based Advertising for analysing and reviewing your options.

Evidence Based Advertising comprises of three major components namely, efficacy, efficiency and evidence. Measurable and redundant data across the channels are used to assess the value of each advertising medium. Let us explore these components in detail.

Efficacy: Does the strategy have potential to produce intended result? Does it yield any returns? Take a close look at the results of the method. Check whether it was effective enough to meet the goals and objectives. Make sure that the ROI claims are backed up with measurable and accruable data.

Efficiency: Do you think the chosen advertising strategy delivered quantifiable and measurable results? In order to check the efficiency, it is good to check whether the technique was able to achieve the goal within the deadline. Attaining goals ahead of deadline ensures the efficiency of a marketing method. Assess the reach and frequency of the advertising method in accordance to the target audience and budget.

Evidence: Collect all the verified information to back up your results. You may check the accountability and accuracy of data with the help of multiple online and offline channels. But make sure that they are transparent and reliable. Some of the measures include checking the Key Performance Indicators (KPIs), web analytics and data insights.

Devising a Plan for Automotive Ads

Planning the marketing strategies and taking sound decisions for your dealership is crucial. An Evidence Based Advertising is the perfect way to gain insights and make detailed planning. Direct mail marketing, behavioural marketing, lead capture strategies and many more ad channels have the base characteristics of Evidence Based Advertising. However, assessing voluminous amount of data and metrics would lead to information overload. Hence, make it a point to compile all the necessary data systematically and assess its overall ROI in simple format.

More and more dealerships and agencies are recognising the benefits of Evidence Based Advertising. Not only these methods help businesses reap profits and sales, but also weed out the time-consuming programs from the strategy. If you wish to invest in a marketing strategy that ensures immediate and long term ROI, then it is wise to try out Evidence based strategies for your 2017 budget.

Key Elements of a Successful SEO and PPC Strategy

Crafting an innovative digital marketing strategy is crucial to stay ahead of the competition and up the profit margins. Every automotive business irrespective of its size or domain need to integrate digital marketing strategies to their promotional programs. Most of automotive dealerships and auto stores are still relying only on the old, tried and tested traditional advertising methods like print ads, brochures, flyers, TV commercials and more. But if your business is failing to adapt to the new marketplace and new consumer attitudes, then you are going to lose to your competitors. Designing and implementing an effective digital marketing strategy can offer several set of benefits to your automotive business. However, it won’t be an easy task to come up with the right strategies that fits to your needs and objectives. That is why it is essential to hire the professional services of an automotive digital marketing agency. When it comes to choosing the best digital strategy, marketers often choose Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC). 

Running SEO and PPC together can add significant gains to the campaigns. Double the visibility, higher site clicks, greater web traffic, better opportunity for conversions, keyword data sharing and highest conversions are some of the major benefits. But in order to reap those benefits, you need to craft the best marketing strategy. Below listed are the four key elements you need for implementing a successful PPC and SEO strategy.

SEO and Google rankings: Having a solid SEO strategy is paramount. There are several reputed agencies offering digital marketing services specifically for automotive businesses. Rely on their expertise and service to implement an effective SEO plan for your business. If you wish to drive customers to your business, then it is important to increase your page ranking. But you can’t achieve top ranking overnight, as SEO is a long-term commitment. It will take continual focus and frequent updates to gain and maintain higher search engine rankings. What are the best possible ways to boost your SEO efforts? Take a look at the following points to get a better insight.

1. Always keep your web content and blogging platforms up-to-date and relevant. Post only informative and unique contents.
2. Track your keyword competition and figure out the most important key performance indicator (KIP). Monitor the type of content that is bringing traffic to your website and check which sort of posts are getting most shares on social media platforms.
3. Allocate a budget for your SEO marketing campaign. Even though, it may cost you some time and money for creating content and optimizing the site, it will prove worthy down the road.
4. Meta tag title and description have a key role in the search engine indexing process. So keep them updated and optimized. 

PPC delivers value for your money: Traditional advertising methods such as newspaper ads, TV commercials and radio ads are not performing well as they used to. But PPC ads have been delivering the return on investment for their marketers. If planned and executed in the right manner, PPC campaigns delivers the best bang for your buck. Google AdWords, Facebook and Twitter are the top common platforms for paid search advertising. For automobile dealerships, the best platform is Facebook as it allows the marketer to customize their advert according to the specific needs. For instance, you can set the geographic locations, target audience, age and gender and so on. Google AdWords and Twitter ads also prove to be an effective choice for driving traffic to your website.

Monitor and analyze your web traffic patterns: Always pay heed to the analytics of your website traffic. Take a detailed look and carry out an in-depth review of the online traffic results. Rather than leaving the analysis work to the automotive digital marketing agency, it is wise to get engaged with the marketing staff and how your business is perceived online. Google Analytics offers you a detailed report of your website traffic including the sources of traffic, audience overview, demographics and more. With Google Analytics report, you’ll be able to reach high-priority and test markets and gain a better understanding of your marketing impact.

Anticipate Key takeaways: Nowadays, consumers are always connected and increasingly well-informed. If you wish to remain competitive in the digital age, then you need to take the digital plunge. Adapt to the situation and make the most out of the digital marketing strategies. If you are hiring the digital marketing services for your automotive business, then make sure to find an agency that understands your goals. Always monitor your digital strategy and steer your operations according to the consumer preferences.

Hiring an Automotive PPC Management Agency

Auto industry has been through several ups and downs in the recent times. But the recent reports suggest that the annual sales of new vehicles registered a sharp increase compared to the previous year. Well, it is a good news, right? But there is flip side to the coin. According to the new record set, the percentage of increase is way smaller than that of the recent years. If this trend is to continue, then it would be a challenge to witness a new record in the coming years. Changing economy, new technologies and changing consumer preferences are some of the major factors that trigger the revolution of auto industry.

Considering the fact that annual sales are up nationwide, why not keep track of your automobile business growth in the recent times? It is always good to analyse your profit margins and sales on a routine basis to figure out the flow of your business operations. Since we know that the auto industry is in a booming stage currently, businesses should make the most out of it. Investing in the best advertising strategies is one of the smart ways to get your profit margins up and beat the competition in the aggressive market.

When it is about promoting your automobile business, the primary step is to choose the right medium. You may choose between traditional and digital marketing methods. Tried and tested traditional advertising methods like print ads, brochures, TV and radio are still popular. If you are looking for an advertising technique with proven success rate, then traditional strategies are the best. At the same time, digital marketing methods are gaining momentum in the internet age. Digitization and increase in automation have been playing key role in the auto industry. Hence, a decision to digitize your business is welcoming.

Digitization and autonomous technology have opened up a new platform for the consumers to engage with the brands. Digital marketing plays a significant role in boosting the brand credibility, customer relations and profit margins. Reduced cost, vast exposure, greater engagement, real time results and brand development are some of the notable benefits of digital marketing. There are several types of digital advertising techniques including search engine optimization, social media marketing, pay per click advertising and more.

Pay-per-click or PPC is also referred as paid search advertising or paid marketing. As the name implies, it is an online advertising method where the business owners can place their ads on the search engine results page (SERP), websites, blogs or content sites.  However, the businesses do need to pay a fee in exchange for placing those ads. The fee will be based on either clicks on or views of ads. Keyword-optimized PPC campaigns can generate traffic quickly and are cost-effective. However, managing a PPC campaign is not as easy as you think. That is why it is essential to seek the professional services of an automotive ppc management agency.

Not only the automotive ppc agencies can devise an optimized campaign for your business, but they can also help you stay abreast with the dynamic market trends.