Proven ideas for maximum exposure and sale.

Marketing for any auto industry is a very important task and has to be carried out effectively to establish a position in the market. It is crucial for the dealership also to market their product in a proper way; otherwise efforts may be wasted. Unlike other fields, all auto advertising agencies need something different and innovative to make their product successful in the market. The ideas should be robust and creative enough to catch people’s attention. Let’s see some of the best creative ideas to be used for auto marketing: -

• Making video: - A video is the most effective medium to show your products and its features. Including a high definition (HD) video showing all the features of the car is a great addition to simply showing pictures of the car. By taking a complete video of the interiors and exteriors, customers can be more fully informed in making a purchasing decision. These videos can be uploaded to video viewing sites like YouTube or Daily Motion and hosted on a dealer’s website.


• Use of social media: - Uploading the company’s profile with the product’s feature will allow the customers to learn about the product, interact with other users, and learn more about the business. It also helps a dealership to increase their current reach. All you have to do is create an account on Facebook, Twitter, Instagram or Pinterest. Promote your products and also start liking and sharing other’s views and opinions. Promote new vehicles, special sales and engage your community. If one of these fans or followers shares your posted content, then it will generate the lead.


• Auto layout: - Top car advertising firms recommend that displaying the vehicle will attract a lot of customers and allow them to know more about the vehicle. For this, simply put the new model in front of the showroom and put a “for sale” banner on it. This is one of the proven ways to draw a crowd and grow your sales in a month. The more distinctive the vehicle, the more potential it has to draw a crowd.

• Frame it: - License plate frames will be seen by tons of people as the vehicle travels. Add your dealership’s name in a distinctive way. Adding these frames on the plate will provide the customers with a beautiful frame and will be a great extension to your marketing campaign. The more people will see it, the more awareness about your dealership will be created.


• Advertise all around: - Place an ad on a company vehicle and drive it around the city. The vehicle carrying the advertisement makes a huge impact. Advertisements can be painted but placing stickers are preferred over it. Full-vehicle vinyl wraps are great for capturing attention around town.


• Give coaching classes and allowance: - There are many owners who prefer to maintain their automobiles themselves instead of depending on the auto service centers. Giving them the classes regarding auto care arises the possibility of driving potential customers. It is recommended by top car advertising firms that the classes should be free at the initial level and held on monthly basis. Then according to the requirement, the frequency can be hiked. To revitalize students further, you can also offer a certain discount for the people who purchase the car from your dealership. Take the benefit of around the clock availability of the client and promote them whenever possible.


• Give discounts: - All auto-advertising agencies recommend this when it comes to bulk purchase. It is true that most of the customers prefer one car; companies or MNCs buy cars in bulk more often. If you get such a huge order, then reward them by giving the bulk discount. Giving bulk discounts is another form of marketing in the category of large volume sales.


• Offer a free session of the car wash: - The idea of offering a free car wash will be appreciated by the customers as they are much more familiar with your dealership. Offer a grand trade-in program to them and they will participate for sure.


• Blog it: - Car dealership blogging has the highest ROIs of any marketing medium. This is the perfect in-process marketing campaign one must have to follow in order to make their dealership popular and attract the tech savvy clients.

Leading Provider Of Digital Marketing Services In Automotive

The U.S automotive industry is the second largest industry to spend on digital marketing. In the year 2016, the industry is likely to spend $8.71 billion on digital advertising and by 2020, it is estimated that the figure will be raised to $14.14 billion, which is almost double of recent years. Thus, automotive firms are advised to get ready to head into digital marketing for further global exposure and benefits. There is no doubt that a fresh content and SEO driven strategy always expands the business. But digital marketing is more than a content, strategy and SEO.

Apart from these, there are other industry specific digital marketing tools that have to be utilized by automotive firms. What are they? As a leading provider of digital marketing services in automotive field, we have enlisted some tried-and-true ways to target potential clients right from the starting of their buying journey.

Let’s have a look: -

• Collect useful data for advertising: - It has been surveyed that 6 out of 10 automobile shoppers are unsure about what kind of car they want in the initial stages. They just come to get a rough idea of every car, say a kind of window shopping. After talking to family and friends, 85% to 90% take the next step of going online. The relevant search starts with the review of a car on different websites and ends at a brand’s domain. Next time when they come to you, make sure that you are ready with all information’s and be with them at the right place and time.

• Make a video: - Auto shoppers often make up their mind after they have reviewed all type of cars. Customers at this point are pretty sure about the features they want. Some of the features that every customer is looking for are luxury options, hauling capacity and fuel efficiency. At this stage, using walk-through videos is crucially important. This is because the number of hours spent on watching the video from the year 2014 and 2015 is expected to rise. Videos make more sense than description, as it visually engages the customer and forms a strong mental association with that type of car. It is found that most of the car videos are searched to check the vehicle test drive, highlights of the features and options, glimpse of interior and exteriors etc. The importance of video is greater than a content driven SEO strategy, and it should be used hand in hand with on-site content.

• Responsiveness of the site: - This point is one of the most important points in this mobile era. Popular surveys state that these searches have grown up to 25% in the past year and 70% of searches have been made through mobile phones. Thus it makes clear that apart from strategic SEO, site responsiveness is also an essential aspect to raise the sale of automobiles. As a leading provider of digital marketing services in automotive, we always try to convince our clients to ensure their website is responsive so that customers can view it on their mobile devices.