Digital transformation of automotive industry: - The tempest of revolution

Car dealers and buyers are turning to digitalization rapidly. The core reason behind this is to improve the brand image. A customer coming to buy the car today is much more diversified than the customer buying a car five years ago. We can draw a rough conclusion about the influence of digitalization in auto industry, given the way it’s gone so far.

The consumers perform a lot of research and access social media platforms to get thorough knowledge about the car they are considering purchasing. People also go online to get feedback from other customers through Facebook, Twitter and other social media platforms. Buying a car is a long term investment and consumers often get perplexed between the various models available in the market. In this situation, digital marketing services for automotive industry matters a lot as online reviews, tweets and feedback of other customers are the social proof that an automotive company provides the same as they advertise. Authenticity and transparency are the two main things that matter a lot for today’s buyer, as they are well informed about the model of the car already.

Social media is not meant for increasing your sales. It is all about building and nurturing a relationship between the buyer and the dealer, by offering timely endowment, services and gratitude discounts. This indirectly increases your repeated sales. According to Walsh “the dealers who leverage the social media are putting themselves in the best position to nurture stronger prospects and customer relationships now and in the future”. You can also check the Facebook Insight tool and Custom Audiences to see how furiously digital marketing services for automotive industry helps to grow customer relationships.

The advantages are not only on the customer’s side. It is also on the dealer’s side. Auto manufacturers approach their customers through emails and then start developing a relationship further. They also analyze the feedback and online reviews on various social media platforms by creating their company’s page and accounts. Based on the feedbacks they try to improve their products, sales and services. They also maintain the polite formal interaction with their customers through it. For example, if a customer is facing a problem regarding the car or service, the dealer will apologize in the best possible manner for the inconvenience the customer is facing. In this way, they can also elevate their brand value and increase goodwill. Some companies also offer a goodwill waiver as a compensation. By analyzing data from social media platform with predictive product analysis, the dealership can make predictions and improvements, out of which the personalized offers are crafted.

KPMG has found in research that 38% of consumers are looking for plug-in solutions for navigation, mobiles and internet services. According to them fuel efficiency is ranked as the most important factor. All these measures are analyzed from digital media. You may have heard from Dieter Becker, a global head of automotive at KPMG International that “Vehicle manufacturers have to use the power of data to get inside the customer’s head”. All these points highlight that digitalization is an integral part of today’s business strategy.

Gimmicks For Effective Auto Marketing

We all know how digital marketing is proving to be a giant wheel in every industry’s success. TV and print media can succeed in building interest for potential customers but not always in retaining them. On the other hand, a automotive digital marketing agency aims to target and build direct relations with potential customers. This is not generally possible with traditional marketing alone. Moreover, digital marketing comes with many options, like targeted ads, emails, social engagement and more.

If you observe your traditional marketing strategy closely, you will come to see that it probably doesn’t fulfill your marketing needs like it once did. Thus, it may be time to engage in digital marketing.

How digital marketing works: - 

It all starts with attracting customers using tactics like improved SEO, posting relevant blogs and meaningful social media posts. This helps to gain regular visitors – which later on become loyal customers – by offering attractive content. These visitors will be converted into customers by generating continued interest and proffering services. In addition to this, if they are very satisfied with your products or services, then they may start promoting your brand themselves.

There is a caveat to digital advertising; it takes time to show results. There is no option or short cut for it, but top automotive digital market agencies can use battle-tested methods to increase returns over time. Digital marketing is an important investment, and a productive one, in the digital advertising agency for automotive industry.

Tools of a digital advertising agency:

SEO optimization: SEO is the key for success. It includes creating unique page titles, meta descriptions, fresh content, and more user-friendly and search engine-friendly URLs for your site. This will help improve your site rankings. As you may or may not know, Google displays the most relevant results to search queries on the front pages; the most relevant pages will be ranked on the first and second page, which are far more likely to be visited by users.

For the digital automotive industry, there are three effective points of attack:

• Photos
• Keywords
• Text

The second most important point is writing creative content. As Google crawls the content of your site, it will recognize relevant content and place your site at a higher rank, if it applies to a given search term. For this to happen, select effective keywords and place them strategically in your site’s content. You can also make use of Google’s Keyword Planner. Furthermore, you can use Buzzsumo, which enables you to see how many social media shares different blog posts get.

Once you have created quality content, it’s time to post it to the appropriate social media, as well as to your on-site blog. Always remember, you are posting your content to build relationships with future buyers, so don’t make the mistake of only promoting your product on social media. This by itself does not build a personal relationship with your potential customers.

Now that your website is live and driving traffic and you are all set, try to generate leads through visitors. After optimizing your website, convert the regular viewers into your customers by developing relations with them. This is the last step to successful digital marketing. Many companies make the mistake of only following outbound strategies. Since most users don’t engage with this kind of marketing, stick to your tried and trusted strategy. Nurture your relationships with polite emails, consistent engagement, and rewards that show you value their attention. Through these tactics, you can build a more successful position in the market.

Benefits Of Hiring Automotive Advertising Agency

Everybody do business with a particular purpose whether be it name, fame or financial security. In this age of digitalization and industrialization, be it any kind of business like automotive industry every enterprise needs a promotional activity to lead their business towards progress. Talking about auto industry, it is known to have a tight economy. Thus advertising automotive industry is must nowadays. The only way is to flourish your auto business. The following points are being developed by top automotive dealership advertising agencies.

1. Campaigns Developing : - The advertising agency’s motto is to develop the campaigns. This includes to come up with promotional themes, inducing the proper media to be used, creating ads and to consult various media to purchase their ad. This is most beneficial to the low budget business and have no or little knowledge of promotion.

2. Experts make it more creative : - All the business owners are experts in their own fields. Same way top automotive dealership advertising agencies knows how to nail it and grab the maximum attention of target audience. These agencies consist of professionals who have the catchy ideas that are completely real, creative and are successful in past.

3. They know what is “in market” : - Advertising automotive industry is a giant wheel to be done. Thus advertising the auto industry needs a lot of research work and who knows it better than ad agencies. The ground work is done by recognizing the auto company’s target market and working on its demographics as well. Thus based on the research done ad agencies suggest you the best strategy to be applied.

4. Saving time and money : - Business is a long term commitment in term of time as well as money. This is effective specially for the small scale business owners. It is really not advisable to invest their time as well as money in the field of advertising which is barely known to them. Thus, it will be wiser for them if they select any budget friendly ad agency and apply any low budget, high effective strategy.

5. Branding : - Ad agencies help you to create your brand name and brand value in the market. They can develop your company’s logo and can design other features which can be essential part of their advertising strategy. This can also help you to take up the challenges on the internet.

What are the most outstanding ways to advertise your auto centers

While there is a cut throat competition in each and every field, the struggle to survive and most importantly succeed is must nowadays. The “survival of strongest” is applied here also. Despite of newly booming field, the auto industry has much more to grow and struggle with. Thus advertising your auto business is quite tough. Here come the automotive ad agencies to help you out. There are many advertising firms in the market, you can choose any affordable automotive ad agencies from them.

According to top most advertising firms it is very much important to come up with innovative ideas. As the market has been flooded with innumerous ideas think something different. Automotive advertising service ideas should be open to the perceptions of offering discounted price, faster repair work, pick up and drop facility and pre booking of service are there to name a few. The second most important point to follow is knowing your target audience. The innovative ideas will surely gong to attract them. Lot of people come to your shop daily but not all of them are your target people. Identify them and offer your ideas to them.

It will always be a wise decision to decide your budget. As the automotive advertising service ideas are a bit expensive, so make sure you won’t run off the budget. You should decide your budget according to your financial condition and how quickly you want to develop your business. Growing temperate is always good compared to a rapid growth. Consider your modes of advertise consistently. There are lots of options like do a direct-mail campaign with coupons, run commercials on radio and TV, create a web page, advertise in newspapers and magazines, even rent a floppy inflatable air-dancer balloon to wiggle and bounce outside your front door. Each option has its own advantages and price tags. Whatever options you choose, be creative in it.

Be very sure about what your service includes. Impressive advertising will get the customers to your doors. It is not necessary that you hire an expensive agency rather sometimes affordable automotive ad agencies are proven better.