Keys to Effective Automotive Video Marketing Strategy

If you wish to find success in an increasingly digital marketplace, then it is essential to invest consistent effort and employ the latest marketing techniques.There are several agencies that offer specialized automotive marketing in Dallas and other localities. Choosing the right method that suits your needs and falls within your budget limits is not always simple. It helps to employ the aid of professionals. Moreover, you also need to consider your market condition, competitors and business goals for selecting the right channel of advertising.

Automotive video marketing is one of the most versatile and strategic methods to promote your business and generate new streams of revenue. Why should you consider video marketing for your automotive advertising needs?

• Videos have great influence on boosting conversions and increasing sales. According to recent studies, 74% of users who watched a video on a product have bought the product eventually.

• About 76% of businesses agree that video marketing campaigns have provided a good return on investment. Although video production isn’t cheap, it is easily worth the money when done right. Besides, smartphone technology and online video editing tools are advancing at a rapid rate which makes video production more affordable.

• Video builds customer trust and loyalty. Automotive videos engage and evoke emotions in customers minds. The major goal of any automotive marketing technique is to build customer relationships and trust, and promotional videos are a proven way to achieve this. According to a survey report, 57% of the consumers said that videos foster trust and gave them the confidence to make a purchase.

• Google and mobile users love videos. We all know the importance of search engine rankings and online visibility. Videos have a great influence on your search engine rank and embedding videos on your business website is more likely to increase the traffic to your website. Moreover, the number of smartphone users is growing, which translates to an increased number of viewers.

• The next question is what type of videos do you need for your business? Having a video recorder or smartphone won’t be enough. You need to develop a good content marketing strategy before proceeding with your video production plan. Some of the possible options include:

• Vehicle reviews: As a dealership, one of your most important tasks is to educate and inform potential customers about your inventory. You can film new and used vehicles in your showroom with expert reviews or highlighting features. You can even consider shooting a test drive or recording the experience of a customer.

• Service department: Dealerships not only deal with the sale of vehicles but servicing and financing as well. Think about filming the details of such services by taking a video tour of your dealership’s service and finance departments.

• Words from your staff: You need to generate trust among customers in order to build long term connections. Record your sales team and let them speak about their services and experience at the dealership.

Once you have produced a quality video, the next important decision involves posting the videos. Where should you post the video? More than 50% of website traffic is generated from mobile devices. Some of the standard platforms for posting your videos include social media, YouTube and your website itself.

Video marketing is one of the best forms of creative auto advertisement strategies in Dallas. All you have to do is come up with a strong content strategy, production tools, and techniques to create and post the best automotive videos.