In the recent years, the automotive retail industry has witnessed a shift in its perspective, as it moves from a product-driven approach to customer-centric approach. Thanks to changing technology and the digital revolution, both the automakers and automotive retailers are looking for the best ways to build a better relationship with customer and deliver a rich brand experience. And according to the reports, the automotive industry is the second largest when it comes to spending on digital advertising. Dealerships and automobile stores were among the first to embrace the benefits of digital technology. Today’s consumers have all the information they could possibly want right at their finger tips. Automotive websites and review portals witness huge traffic everyday as potential buyers prefer gathering as much information as possible before making a purchase.
When it is about choosing the best marketing strategy for the automotive business, the digital platform offers a wide array of choices. Some of the highly sought after methods include search engine optimization, content marketing, social media marketing, pay per click advertising, email marketing and more. Rather than planning to do it yourself, it is always recommended to hire the services of an expert team to look after your marketing efforts.
Be it is about creating an eye-catching print auto advertisement or unique Facebook advert, it is wise to seek professional assistance. There are a lot of reputed automotive ad that can offer you a diverse range of marketing services at affordable costs. From planning the advertising campaign to devising, developing and implementing it, an experienced team of marketing strategists can help you improve your business image and boost your sales. In this post, we will check out the auto marketing strategies and priorities for 2017.
According to the latest survey reports, automotive dealers and marketers consider improving conversions as the first marketing priority this year. It is followed by other significant goals such as improving volume of leads, increasing revenue from leads, reducing cost of acquisition and more. If you have hired an automotive PPC agency or digital ad agency for your business, then it is essential to define your needs and your marketing priorities. During the survey, the automotive dealers and marketers were interviewed about their marketing strategies. The survey intended to find out whether the marketers preferred inbound marketing or outbound marketing.
As the name implies, inbound marketing mainly focuses on garnering attention from the targeted audience and pull them towards the business and product. It mainly includes publishing content that aligns with the customer’s interests and grab their attention, which will later convert and lead to sales. Some inbound marketing techniques include blogging, social media marketing and more. On other hand, outbound marketing is all about getting the message across the largest reach of people. Also known as interruption marketing, this method involves pushing the message out far and hoping it gets noticed. Some of the common outbound marketing methods include traditional automotive ads in newspapers, radio, television and other media channels. And according to the survey, inbound marketing is preferred over outbound strategy by a major share of dealerships and marketers.
In the recent years, most of the traditional auto advertisement techniques have been losing their appeal. In fact, over 60% of the surveyed dealerships and marketers listed print ads as the most over rated marketing technique followed by blogging, search ads, social media and more. Another interesting finding of this survey report is about measuring the ROI of ad campaigns. Compared to the previous year, the dealerships that check and keep track of their marketing ROI has increased four times.
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