Choosing an effective digital advertising medium is a daunting task, especially when you are new to the automotive digital marketing landscape. Even though, there are a lot of advertising channels to consider, it is crucial to choose the one that ensures the best return on investment.
Facebook, one of the largest social media network in the world is offering a wonderful opportunity for the advertisers to connect with its billions of users across the globe. Ad revenues at Facebook isare expected to reach nearly $26 billion this year, states eMarketer. Allowing the businesses to get connected with a vast number of audiences, the popularity of this social networking website is soaring. Why you should ask your automotive digital agency to launch a Facebook advertising campaign? Facebook’s advertising platform is powerful yet cost-effective. You can even have a budget as little as $1 per day. Automobile businesses running on a shoe string budget may make the best out of Facebook adverts. Targeted marketing is another benefit which allows the automotive ppc agency to choose user’s demographics and interests. Moreover, you can easily keep track of your budgets, performance and return on investment. Facebook Adverts Manager provides a broad and huge range of performance metrics which can be used to track the performance and measure the returns.
Even though Facebook advertising offers a varied set of benefits, automobile businesses find it difficult to launch an effective Facebook ad. In most cases, the ad gets rejected by the social network. So, if you are planning to create an Facebook ad for your automotive digital advertising, then it is essential to arm yourself with some basic tips and techniques. Below listed are five of the most common reasons that lead to Facebook ad rejections.
Reason 1 – Use of poor grammar or punctuation: Advertisements written in bad grammar or poor punctuation will look bad which will leave a negative impact on the social networking platform. So, Facebook makes it a point to approve the best constructed ads. You need to use the right grammar, spelling and punctuation while creating an advertisement for Facebook.
Reason 2 – Reference of user’s personal traits: Advertisements that imply the personal characteristics of an user will be rejected. Race, ethnic origin, religion, beliefs, age, sexual orientation, practices, gender identity, disability, financial status, membership in a trade union, criminal record and name are some of the major attributes that are barred from mentioning. Rather than focusing on the personal attributes, advertisers need to promote the business’ services or products.
Reason 3 – Link to a bad landing page: If you want your Facebook ad to be approved, then it is essential to set up a professional landing page. It should be functional and relevant to the advertisement. Facebook prohibits the use of overly sensationalized headlines, low quality ad content and minimal original content in the landing page.
Reason 4 – Use of too much text in image: Pictures with too much text will be rejected by the Facebook as it states that users prefer ads with minimal image text. Even though the 20% rule has been changed, it should be noted that image ads with higher amounts of text will receive less or even no visibility at all. So, optimize the image and use only short yet appealing text to grab more attention.
Reason 5 – Use of inappropriate images: While creating a Facebook ad for your automotive business, make sure to use clean, appropriate and relevant images. Added to that, ensure that the images doesn’tdon’t portray nonexistent functionality.
You can hire an expert auto advertising agency to do the work for you. Not only it ensures optimum efficiency and profitable results, but also saves your time and money.
Facebook, one of the largest social media network in the world is offering a wonderful opportunity for the advertisers to connect with its billions of users across the globe. Ad revenues at Facebook isare expected to reach nearly $26 billion this year, states eMarketer. Allowing the businesses to get connected with a vast number of audiences, the popularity of this social networking website is soaring. Why you should ask your automotive digital agency to launch a Facebook advertising campaign? Facebook’s advertising platform is powerful yet cost-effective. You can even have a budget as little as $1 per day. Automobile businesses running on a shoe string budget may make the best out of Facebook adverts. Targeted marketing is another benefit which allows the automotive ppc agency to choose user’s demographics and interests. Moreover, you can easily keep track of your budgets, performance and return on investment. Facebook Adverts Manager provides a broad and huge range of performance metrics which can be used to track the performance and measure the returns.
Even though Facebook advertising offers a varied set of benefits, automobile businesses find it difficult to launch an effective Facebook ad. In most cases, the ad gets rejected by the social network. So, if you are planning to create an Facebook ad for your automotive digital advertising, then it is essential to arm yourself with some basic tips and techniques. Below listed are five of the most common reasons that lead to Facebook ad rejections.
Reason 1 – Use of poor grammar or punctuation: Advertisements written in bad grammar or poor punctuation will look bad which will leave a negative impact on the social networking platform. So, Facebook makes it a point to approve the best constructed ads. You need to use the right grammar, spelling and punctuation while creating an advertisement for Facebook.
Reason 2 – Reference of user’s personal traits: Advertisements that imply the personal characteristics of an user will be rejected. Race, ethnic origin, religion, beliefs, age, sexual orientation, practices, gender identity, disability, financial status, membership in a trade union, criminal record and name are some of the major attributes that are barred from mentioning. Rather than focusing on the personal attributes, advertisers need to promote the business’ services or products.
Reason 3 – Link to a bad landing page: If you want your Facebook ad to be approved, then it is essential to set up a professional landing page. It should be functional and relevant to the advertisement. Facebook prohibits the use of overly sensationalized headlines, low quality ad content and minimal original content in the landing page.
Reason 4 – Use of too much text in image: Pictures with too much text will be rejected by the Facebook as it states that users prefer ads with minimal image text. Even though the 20% rule has been changed, it should be noted that image ads with higher amounts of text will receive less or even no visibility at all. So, optimize the image and use only short yet appealing text to grab more attention.
Reason 5 – Use of inappropriate images: While creating a Facebook ad for your automotive business, make sure to use clean, appropriate and relevant images. Added to that, ensure that the images doesn’tdon’t portray nonexistent functionality.
You can hire an expert auto advertising agency to do the work for you. Not only it ensures optimum efficiency and profitable results, but also saves your time and money.
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