Advertising is a necessity for any business organization and automobile industry is no exception. Planning and implementing auto ads strategy is quintessential to drive sales, generate revenue and boost profits. More than just boosting up the sales, advertising plays a key role in building customer relationships and brand loyalty. When it is about designing a digital advertising strategy, businesses need to choose a professional ad partner. With a multitude of options available, choosing a right ad partner is going to be a tedious task. That is why it is recommended to have a better understanding about what to look for and what questions to ask. Arming yourself with all the right knowledge and right questions can prove beneficial in choosing a digital ad inc that can guide you in the best possible direction to attain your goals.
How to find the advertising partner best suited for your business needs? There are several factors to consider. Some of the major factors include adaptation, reputation, retention and more. Make it a point to examine the work profile of the prospective agencies to check whether they have worked with similar clients. Are they well aware of the challenges auto industry faces? How will they choose the right strategy for your business? Most of the advertising agencies offer wide range of services, but you need to find out their forte. Choose a partner with an in-house technical team and who can offer an end to end solution. It is important to be clear about your own digital strategy, needs and goals in order to take an informed decision. Below listed are the top five best digital ad partners.
Google AdWords: An online advertising platform launched by the Search engine giants Google, AdWords can be used by the advertisers to attract customers instantly. Considered as a valuable tool for business, this online ad platform is best for location targeting, mobile targeting, language targeting, time targeting and auto-tagging. Another prime advantage of Google AdWords is its cost-effectiveness which makes it an affordable choice for businesses operating on tight budget. Moreover, it gives you a complete control over your marketing costs. Google AdWords campaign is measurable which allows the marketers to keep track of the number of clicks, traffic, click through rate (CTR), number of conversions, conversion rate, cost per click (CPC), cost per acquisition and more.
AdColony: Video marketing is one of the most versatile and profitable digital marketing tools in the recent times. If it is about developing an innovative video marketing strategy, then you can’t go pass AdColony as an ad partner. It is a premium mobile video ad network and monetization platform that allows the marketers to post HD video ads using its proprietary Instant-Play™ technology. Reduced loading time of AdColony advertisements ensure a pleasant and optimal user experience thereby grabbing higher traffic and conversion rates.
AppLovin: It is mobile marketing platform that allows the businesses to reach out a large number of consumers. Leveraging real-time data time, AppLovin helps the marketers in taking informed decisions and expanding the business reach. More than just attracting new audience at scale, this platform’s ROI-based analytics environment provides measurability and maximum value on investment. Being a leading mobile marketing platform, this digital ad partner allows the business to acquire new consumers on mobile and Apple TV apps.
Twitter: When it is about giving a boost to your social media campaign, Twitter is the best bet. This social networking site offers advertisers a wonderful opportunity to connect with the audiences and build a strong customer relationship. Short yet creative tweets and posts can reach a potential audience of more than 800 million people across the globe. Advertising with Twitter is a smart way to generate quick leads, increase website traffic and target directly the people you want to reach.
IronSource: It is the largest independent mobile marketing platform that helps the businesses to connect with targeted audiences. Scalable, creative and well-targeted ad campaigns can be used to drive engagement and impact. IronSource deploys a result-oriented approach to build brand awareness and loyalty.
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