How to Track the Results of Automotive Digital Advertising?

Every business owner wishes to reap profits and build a successful market share. If you are running an automotive dealership, then you may want to implement innovative advertising strategies to make the business popular and visible to the masses. In this age of technological revolution, it would be a challenging task to create a niche in the competitive market space. More and more automotive dealerships and service centres are realizing the benefits of automotive digital marketing services, which further compel them to devise and develop bespoke strategies. The most effective means to promote your products and services to a targeted set of audience is through internet.

If you are a novice to the tricks and techniques of automotive digital marketing services, then it is wise to hire the services of a reputed automotive advertising company. One critical thing that each dealership needs to know is whether their marketing strategies are accurate by enforcing a transparent and highly detailed reporting system. Though there are a lot of providers in market who might canvass you to use their products, we recommend you to integrate with Google Analytics and Google Tag Manager. There is no better reporting platform than Google as it allows standardizing all the KPIs.

We have adopted Google Tag Manager as it allows us to add code to the website only once. Even future scripts, third party add-on trackers and tracking events can be setup without any coding insertion. Meanwhile, the vendor approved sites which are built to scale are incredibly slow and unresponsive while working for manipulation.

Google Tag manager allows us to set up A/B testing, triggers, tags for conversion, setting up call back triggers and also enables to even setup goals for highly complicated things in order to see and utilize data. One simple example could be the chats. Although we ourselves handle the automotive website, automotive SEO and automotive PPC for a client, it is hard for us to produce an entire report of the results due to the interruption of the third party integrations. But now with Google Tag manager and Google Analytics, you can ask the car advertising agencies to provide you a complete picture of what is provided to your customers. To be precise, we can even mete out the number of chat conversations and chat leads via our Drive Digital Group websites.

An in-depth insight of our monthly strategy calls and entire performances are tracked with accurate detail for view by our account managers. Some core engagements measured are the lead form submissions, chat conversions, messenger conversations and phone call conversations. A second round of measurements are the car fax downloads, special printouts and window sticker downloads. But one fact to be noted is whether the information offered by vendors makes any meaning to its readers. In order to enable readability, we also offer customary dashboards so that our customers can easily relate the data that is being presented to them.

A number of tools are used in order to make good decisions by the use of data we collect via our automotive advertising company. It is very common to see users who have taken up habits related to data without probing to look for further details. We advise you not to be one! Be pro-active and demand real results from your vendors.

Automotive Digital Marketing Trends to Watch Out In 2017

It is time to look ahead to the New Year with new hopes and fresh ideas. As 2016 is in the rear view mirror, we need to turn our focus towards the marketing trends that are likely to dominate in 2017. Automotive industry is one of the largest industry spenders on digital advertising and 2017 won’t be any exception. If the reports are to be believed, the industry is expecting to spend a whopping amount of $14.14 billion on automotive digital marketing services by the year 2020. As the modern age customers turn more and more internet savvy, both the dealerships and independent automobile shops should shift their focus on boosting digital presence. If you are wondering about the top marketing trends to watch out in 2017, then let us offer you some insights.

Video marketing: Thanks to the ubiquity of video-driven social media platforms and online channels, the popularity of video marketing has been exploding like never before. Considered as the highly sought after marketing method in the recent years, video marketing plays a key role in connecting with the customers, engaging with them and converting them into potential customers. According to the statistics and reports published by the leading automotive marketing agencies, online video Ad spending has increased nearly 30% from 2015 to 2016. Over 60% of the businesses plan to increase their online video spending and 70% of brands plan to invest in social video ad in 2017. High quality video with informative and engaging content can build trust and authority in a brand which further generates sales and revenue streams.

Integration of sales and marketing channels: Gone are the days when potential buyers sought the guidance and tips of car salespeople before making a purchase. With the digital revolution, more and more people are turning towards word of mouth recommendations and online reviews. In short, automotive digital marketing services and sales concepts should be integrated to lure in the customers and generate profits. According to a report by Marketing Profs, companies with tightly aligned sales and marketing functions attained 36% higher customer retention rates and 38% higher sales win rates. Introducing new analytic tools and digital solutions can help in integrating the marketing efforts and sales channels seamlessly.

Social media advertising: Facebook, Twitter, LinkedIn, Pinterest, Instagram and many more social networking sites have brought revolutionary change in the way we used to live and interact. Billions of people are registered on these social networking sites and billions are active users. So it is no surprise that business organizations can leverage the potential of social media platforms to get connected with the targeted audience.

Advanced targeting options, reliable conversion tracking and prevalence on mobile devices are some of the main factors that contribute to the exploding popularity of social media advertising. As per the forecasts, advertising spend on social networks will reach $36 billion in 2017. So, if you wish to stand out and gain edge, it is essential to consider social media advertising as a boost to your existing marketing strategies.

Choosing the Right Ad Partner for Your Automotive Business

We live in a digital age where everything is digitized. As the technology advances exponentially, new digital platforms and devices are emerging. Businesses must adopt the latest technologies in order to keep up with the pace of change or lose relevance. But automotive industry doesn’t have the luxury of sitting out the digital transformation. In order to expand the market reach and build a bigger market share, automotive businesses need to navigate through the changes and stay tuned with the latest technologies. Shift in the consumer demands, expanded regulatory requirements and increasing availability of data and information are some of the key factors behind the transformation of auto industry.

According to the recent reports and statistics, digital advertising spending has been witnessing a steep rise globally. At the same time, it is becoming increasingly difficult for the automotive businesses to find the right ad partners agency to achieve collaborative and cross-channel engagement with their customers. Below listed are a few practical cues that every automotive marketer may consider before choosing auto advertisement service partner for their next campaign.

Be clear About Your own Digital Strategy and Goals: In order to devise and implement effective auto advertisements service strategy, it is essential to have a sound understanding about your business goals and marketing strengths. Know your audience so that you can let your advertising partner take account of the situation and craft the strategies for connecting with them. Also, estimate and allocate adequate budgets for annual ad spends.

Their Forte: You can find a lot of media agencies and dealer advertising companies offering a diverse range of marketing services to clients. But you need to find out what they specialize in. Do they specialize in automotive ad services? Do they have experience in working with the automotive businesses? Check whether they have an in-house team of marketing, technology and creative writing professionals. You need to choose a partner capable of delivering end to end services.

Work Profile: Take a close look at their work profile. Do they have any experience in working with automotive businesses? Have they crafted any innovative automotive ad strategies for their previous clients? Are they well-informed about the challenges that automotive industry faces? Evaluate their previous campaign strategies and technology expertise, as it would help in gaining a better insight about their skills.

Service Level: Business partnership is for long-term. Even a minor mistake can ruin your brand reputation and customer loyalty. So it is important to define the level of service with the potential ad partner agency. Make sure your business trusts the agency and it is comfortable to work with their team.

Last but not the least make it a point to do a trial run for a specified period of time before finalizing the partnership. You need to have a reputed advertising partner for promoting your business and service. Test the water and choose the right to enjoy a smooth sailing.