How to Track the Results of Automotive Digital Advertising?

Every business owner wishes to reap profits and build a successful market share. If you are running an automotive dealership, then you may want to implement innovative advertising strategies to make the business popular and visible to the masses. In this age of technological revolution, it would be a challenging task to create a niche in the competitive market space. More and more automotive dealerships and service centres are realizing the benefits of automotive digital marketing services, which further compel them to devise and develop bespoke strategies. The most effective means to promote your products and services to a targeted set of audience is through internet.

If you are a novice to the tricks and techniques of automotive digital marketing services, then it is wise to hire the services of a reputed automotive advertising company. One critical thing that each dealership needs to know is whether their marketing strategies are accurate by enforcing a transparent and highly detailed reporting system. Though there are a lot of providers in market who might canvass you to use their products, we recommend you to integrate with Google Analytics and Google Tag Manager. There is no better reporting platform than Google as it allows standardizing all the KPIs.

We have adopted Google Tag Manager as it allows us to add code to the website only once. Even future scripts, third party add-on trackers and tracking events can be setup without any coding insertion. Meanwhile, the vendor approved sites which are built to scale are incredibly slow and unresponsive while working for manipulation.

Google Tag manager allows us to set up A/B testing, triggers, tags for conversion, setting up call back triggers and also enables to even setup goals for highly complicated things in order to see and utilize data. One simple example could be the chats. Although we ourselves handle the automotive website, automotive SEO and automotive PPC for a client, it is hard for us to produce an entire report of the results due to the interruption of the third party integrations. But now with Google Tag manager and Google Analytics, you can ask the car advertising agencies to provide you a complete picture of what is provided to your customers. To be precise, we can even mete out the number of chat conversations and chat leads via our Drive Digital Group websites.

An in-depth insight of our monthly strategy calls and entire performances are tracked with accurate detail for view by our account managers. Some core engagements measured are the lead form submissions, chat conversions, messenger conversations and phone call conversations. A second round of measurements are the car fax downloads, special printouts and window sticker downloads. But one fact to be noted is whether the information offered by vendors makes any meaning to its readers. In order to enable readability, we also offer customary dashboards so that our customers can easily relate the data that is being presented to them.

A number of tools are used in order to make good decisions by the use of data we collect via our automotive advertising company. It is very common to see users who have taken up habits related to data without probing to look for further details. We advise you not to be one! Be pro-active and demand real results from your vendors.

Evidence Based Advertising for Your Automotive Dealership

Exponential growth in technology advances has been opening huge opportunities as well as challenges to the auto industry. Automobile businesses need to compete in the digital world to gain an edge over the competition. Over the past years, the auto industry has gone through remarkable innovations in response to the dynamic consumer taste and expectation. However, producing great vehicles and offering amazing services won’t be enough. You need the best advertising strategy to grab the attention of potential buyers and up your sales. As the marketing calendars are revamped for the New Year, it is good to plan wisely for the automotive advertising in 2017. Both automotive businesses and automotive advertising companies should consider using Evidence Based Advertising as the foundation for their market planning. As the name implies, Evidence Based Advertising relies on verifiable data which allows the companies to take informed decisions about their marketing budget allocations.

Automotive dealerships are spending money on auto advertisements across the channels. But it is important to check whether your ad spend is delivering the results you want. If you want to reach your desired goal, then businesses and ad agencies alike should understand each advertising campaign on a deeper level. Choosing the right advertising channel is the primary yet crucial step and that is why it is best to reply on Evidence Based Advertising for analysing and reviewing your options.

Evidence Based Advertising comprises of three major components namely, efficacy, efficiency and evidence. Measurable and redundant data across the channels are used to assess the value of each advertising medium. Let us explore these components in detail.

Efficacy: Does the strategy have potential to produce intended result? Does it yield any returns? Take a close look at the results of the method. Check whether it was effective enough to meet the goals and objectives. Make sure that the ROI claims are backed up with measurable and accruable data.

Efficiency: Do you think the chosen advertising strategy delivered quantifiable and measurable results? In order to check the efficiency, it is good to check whether the technique was able to achieve the goal within the deadline. Attaining goals ahead of deadline ensures the efficiency of a marketing method. Assess the reach and frequency of the advertising method in accordance to the target audience and budget.

Evidence: Collect all the verified information to back up your results. You may check the accountability and accuracy of data with the help of multiple online and offline channels. But make sure that they are transparent and reliable. Some of the measures include checking the Key Performance Indicators (KPIs), web analytics and data insights.

Devising a Plan for Automotive Ads

Planning the marketing strategies and taking sound decisions for your dealership is crucial. An Evidence Based Advertising is the perfect way to gain insights and make detailed planning. Direct mail marketing, behavioural marketing, lead capture strategies and many more ad channels have the base characteristics of Evidence Based Advertising. However, assessing voluminous amount of data and metrics would lead to information overload. Hence, make it a point to compile all the necessary data systematically and assess its overall ROI in simple format.

More and more dealerships and agencies are recognising the benefits of Evidence Based Advertising. Not only these methods help businesses reap profits and sales, but also weed out the time-consuming programs from the strategy. If you wish to invest in a marketing strategy that ensures immediate and long term ROI, then it is wise to try out Evidence based strategies for your 2017 budget.

Role of Creativity in Automotive Advertising

In this age of information and technology, competition is seen on a global scale. Capturing the attention of audience and retaining the loyalty of consumers is a challenging task that many companies face. And that calls for an effective management of advertising and marketing in order to meet the dynamic challenges of our global market. Advertising is a crucial component that plays a key role in creating brand awareness among consumers by giving out information and persuading them. When it comes to the automotive industry, the struggle and competition is fierce. Businesses, from small-scale auto parts shops to well-established dealerships, need to come up with innovative marketing campaigns to publicize and their products and services to the public. Luring consumers to patronize their businesses is not an easy task, especially when competition is seen on a global scale. Depending on the size and niche, businesses need to pick and choose the right advertising media to get the message across the masses.

When it comes to choosing automotive ads medium, brands are often torn between the choices of traditional and digital marketing. In today’s times, businesses are giving more weight to the digital advertising techniques. Even though, tried and tested traditional marketing methods are still in use. One of the popular and highly sought after traditional media is print. Newspaper and magazine advertisements used to be a number one way to reach targeted audience. But with the advent of new communication technologies and internet, the investments in print advertising are continuing to decline. Does that mean the era of print ad is dead? No, says the experts. Print circulations may be down, but is still a top-of-funnel medium to get your message across the intended audience. What makes print advertising a valuable choice is the undivided attention it grabs from the readers. Readers pay keen attention to the magazine and newspaper content, which is a desirable trait in advertising sector.

Designing and introducing creative print ads can work wonders to automotive businesses, especially since it targets specific set of audience. What does that mean? Rather than advertising on all the magazines and newspapers available in and around the country, it is better to stick to the automotive industry related publications. Only people who are interested in the automobile business and trends buy the auto magazines. So, when you are posting your ads on an auto magazine, it has higher chances to get noticed and it provokes the people to read it. There are mainly three types of automotive print ads – the first is to show your brand or used for brand building, the seconds is to launch a new product or service and the last one is for strengthening customer relationships

If you are planning to launch a print advertising campaign or hire an automotive advertising company for your business, then why not look for the most effective ad campaigns of all time? What is the one thing they all have in common? Creativity and innovation. Creativity is the primary key to print ad success as it imparts distinction and provides identity. Defined as the creation of something unique and valuable, creativity demands to be bold and innovative at the same time. Giving soul to brand and advertising, creative strategies can make your print ad stand out in the competitive market space.