How to Track the Results of Automotive Digital Advertising?

Every business owner wishes to reap profits and build a successful market share. If you are running an automotive dealership, then you may want to implement innovative advertising strategies to make the business popular and visible to the masses. In this age of technological revolution, it would be a challenging task to create a niche in the competitive market space. More and more automotive dealerships and service centres are realizing the benefits of automotive digital marketing services, which further compel them to devise and develop bespoke strategies. The most effective means to promote your products and services to a targeted set of audience is through internet.

If you are a novice to the tricks and techniques of automotive digital marketing services, then it is wise to hire the services of a reputed automotive advertising company. One critical thing that each dealership needs to know is whether their marketing strategies are accurate by enforcing a transparent and highly detailed reporting system. Though there are a lot of providers in market who might canvass you to use their products, we recommend you to integrate with Google Analytics and Google Tag Manager. There is no better reporting platform than Google as it allows standardizing all the KPIs.

We have adopted Google Tag Manager as it allows us to add code to the website only once. Even future scripts, third party add-on trackers and tracking events can be setup without any coding insertion. Meanwhile, the vendor approved sites which are built to scale are incredibly slow and unresponsive while working for manipulation.

Google Tag manager allows us to set up A/B testing, triggers, tags for conversion, setting up call back triggers and also enables to even setup goals for highly complicated things in order to see and utilize data. One simple example could be the chats. Although we ourselves handle the automotive website, automotive SEO and automotive PPC for a client, it is hard for us to produce an entire report of the results due to the interruption of the third party integrations. But now with Google Tag manager and Google Analytics, you can ask the car advertising agencies to provide you a complete picture of what is provided to your customers. To be precise, we can even mete out the number of chat conversations and chat leads via our Drive Digital Group websites.

An in-depth insight of our monthly strategy calls and entire performances are tracked with accurate detail for view by our account managers. Some core engagements measured are the lead form submissions, chat conversions, messenger conversations and phone call conversations. A second round of measurements are the car fax downloads, special printouts and window sticker downloads. But one fact to be noted is whether the information offered by vendors makes any meaning to its readers. In order to enable readability, we also offer customary dashboards so that our customers can easily relate the data that is being presented to them.

A number of tools are used in order to make good decisions by the use of data we collect via our automotive advertising company. It is very common to see users who have taken up habits related to data without probing to look for further details. We advise you not to be one! Be pro-active and demand real results from your vendors.