When it is about staying abreast of the technological changes, best advertising agencies always have its foot on the gas. Did you know that Ford was one of the first automobile brands to ever use the Google Plus channel? Sounds surprising, right? Well, the point is auto industry has been striving hard to keep pace with the dynamic trends and advancements by putting creative automotive advertising ideas into action. According to a report published by the eMarketer, total amount spend on the digital advertising efforts is more than $50 billion in the year 2014 and it is expected to double in the next five years. Needless to say, the market competition is going to get more aggressive and cut throat and the business enterprises need to come up with creative automotive advertising ideas and strategies to stand out.
Let us consider the car shopping process. Majority of the car buyers spend an ample amount of time on online research before showing up at the showroom. Whether it is about finding the detailed specifications of a car model or the customer reviews, car buyers have been relying on the online resources for taking an informed decision. An appealing online presence, positive reviews and interactive social media presence is essential for any dealership to survive in the competitive market. Study conducted by effective automotive radio advertising. Bureau reveals that car buyers are 71 percent more influenced by different online marketing contents. It is clear that the traditional newspaper or effective automotive radio advertising is no longer going to garner much revenue or drive much traffic. And that is why an optimal approach of digital and traditional marketing methods is recommended.
Partnering with the best advertising agencies in Dallas or any other locality is a wise choice, as it enables you to harness the power of online and offline marketing methods effectively.
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