Hiring an Automotive PPC Management Agency

Auto industry has been through several ups and downs in the recent times. But the recent reports suggest that the annual sales of new vehicles registered a sharp increase compared to the previous year. Well, it is a good news, right? But there is flip side to the coin. According to the new record set, the percentage of increase is way smaller than that of the recent years. If this trend is to continue, then it would be a challenge to witness a new record in the coming years. Changing economy, new technologies and changing consumer preferences are some of the major factors that trigger the revolution of auto industry.

Considering the fact that annual sales are up nationwide, why not keep track of your automobile business growth in the recent times? It is always good to analyse your profit margins and sales on a routine basis to figure out the flow of your business operations. Since we know that the auto industry is in a booming stage currently, businesses should make the most out of it. Investing in the best advertising strategies is one of the smart ways to get your profit margins up and beat the competition in the aggressive market.

When it is about promoting your automobile business, the primary step is to choose the right medium. You may choose between traditional and digital marketing methods. Tried and tested traditional advertising methods like print ads, brochures, TV and radio are still popular. If you are looking for an advertising technique with proven success rate, then traditional strategies are the best. At the same time, digital marketing methods are gaining momentum in the internet age. Digitization and increase in automation have been playing key role in the auto industry. Hence, a decision to digitize your business is welcoming.

Digitization and autonomous technology have opened up a new platform for the consumers to engage with the brands. Digital marketing plays a significant role in boosting the brand credibility, customer relations and profit margins. Reduced cost, vast exposure, greater engagement, real time results and brand development are some of the notable benefits of digital marketing. There are several types of digital advertising techniques including search engine optimization, social media marketing, pay per click advertising and more.

Pay-per-click or PPC is also referred as paid search advertising or paid marketing. As the name implies, it is an online advertising method where the business owners can place their ads on the search engine results page (SERP), websites, blogs or content sites.  However, the businesses do need to pay a fee in exchange for placing those ads. The fee will be based on either clicks on or views of ads. Keyword-optimized PPC campaigns can generate traffic quickly and are cost-effective. However, managing a PPC campaign is not as easy as you think. That is why it is essential to seek the professional services of an automotive ppc management agency.

Not only the automotive ppc agencies can devise an optimized campaign for your business, but they can also help you stay abreast with the dynamic market trends.

Auto Industry – Traditional and Digital Marketing Trends

ARA Marketing Into 2017 – Researching the shift in marketing trends is an online survey report conducted by Automotive Retailers Association (ARA) and Google partner agency Marwick Internet Marketing to study the marketing efforts of six automotive sectors including towing, licensed motor dealers, collision, mechanical, auto glass and auto recycling. Conducted from September 2016 to November 2016, this survey was directed among 100 businesses with a turnover ranging between $0 and $5 million+ in the automotive sector across British Columbia and Canada. And according to this survey report, almost two-thirds of the participants (61%) responded that their priority will be on traditional marketing over digital marketing during 2017- 2018.

While the major part of the respondents decided to spend around the same amount of marketing budget for magazines, newspaper, radio and TV channel advertising, the rest of the businesses think about cutting their traditional marketing budget. Website development, social media, organic search engine optimization and other online marketing techniques have been regaining wide popularity and acceptance in the recent years. Hence, the auto industry will be working with ad partners and increasing their digital marketing budget over the next few years. Even though, the auto sector still doesn’t plan to make the best use of social media platforms like Facebook, Twitter, Instagram or Snap Chat. Moreover, majority of the participants feel disappointed in their online marketing efforts, while the rest believe in the importance of online reviews. 

 With the exploding popularity of internet and mobile applications, more and more people are turning towards the digital media for information regarding products and services. Hence, using traditional marketing methods in this increasingly digital world will result in loss of sales and money. According to the survey findings, many automotive businesses are failing to stay up-to-date with the latest trends in marketing result. But when it comes to spending their marketing budget, 50% of the respondents said they will be spending the same on magazine auto ads, 57% will be spending the same on TV advertising and 61% will spend the same on radio advertising.

If we look into the 13th Annual Pew Research State of the News Media Report, it points out newspapers lagged behind local TV news (46%), cable TV news (31%), network evening news (30%), news websites (28%) and radio (25%) in providing information to public. Added to that, the print readership has also witnessed a sharp fall of 25% in the last four years.

Responses to digital marketing efforts and online auto ads were mixed in the survey. Even though digital marketing techniques have become way too advanced, automotive companies are still lagging behind to keep up the pace. Most of the automotive business recognizes the significance of having an appealing online presence and the benefits it can reap. But they are still unsure about taking advantages of social media platforms in marketing their business. When it comes to using the social media networks for marketing purpose, respondents were generally on the fence. Almost half of the businesses think that Pinterest and Snap Chat were “not important at all”. In a nutshell, the overview of the survey depicted the hesitance of auto businesses towards social media marketing. Latest figures and statistics suggest that there are around 2.34 million users in social network sites such as Facebook and Twitter. Also, a report published by Pew Research Center stated that 90% of the young audience use social media now. When the automotive business overlooks social media platforms, they are definitely missing out a wonderful chance to drive targeted traffic to their website. Social media marketing not only increases the brand awareness, but it also opens a new channel to connect with the customers effectively.

If the businesses have to choose the top three aspects of a successful digital marketing, then 84% of respondents chose having a mobile responsive website, 81% chose organic search engine optimization and 58% selected Google AdWords campaign with SEM or pay-per-click advertising. Last year, the search engine giant Google announced an algorithm change which made website with mobile-friendly experience rank higher. Similarly, organic SEO and Google Adwords have great potential in reaching out to the targeted audience in the most effective manner. Hence hiring the services of an automotive ppc marketing agency is a wise move. 

Around 56% respondents think remarketing efforts are important to business, while almost 18% were unsure about it. Though digital marketing is crucial to the success and growth of their business, 12% of the participants admitted their marketing team was “terrible” in utilizing the digital channels and 70% didn’t hadhave any idea about their website conversion rate.

Personalization is another crucial component of automotive marketing as it is required to stand out in the competitive market and build awareness across all generations. Businesses that fail to stay abreast of the dynamic marketing trends will be falling behind the line and losing to competitors.

Why Your Automotive Facebook Ad Gets Rejected?

Choosing an effective digital advertising medium is a daunting task, especially when you are new to the automotive digital marketing landscape. Even though, there are a lot of advertising channels to consider, it is crucial to choose the one that ensures the best return on investment.

Facebook, one of the largest social media network in the world is offering a wonderful opportunity for the advertisers to connect with its billions of users across the globe. Ad revenues at Facebook isare expected to reach nearly $26 billion this year, states eMarketer. Allowing the businesses to get connected with a vast number of audiences, the popularity of this social networking website is soaring. Why you should ask your automotive digital agency to launch a Facebook advertising campaign? Facebook’s advertising platform is powerful yet cost-effective. You can even have a budget as little as $1 per day. Automobile businesses running on a shoe string budget may make the best out of Facebook adverts. Targeted marketing is another benefit which allows the automotive ppc agency to choose user’s demographics and interests. Moreover, you can easily keep track of your budgets, performance and return on investment. Facebook Adverts Manager provides a broad and huge range of performance metrics which can be used to track the performance and measure the returns.

Even though Facebook advertising offers a varied set of benefits, automobile businesses find it difficult to launch an effective Facebook ad. In most cases, the ad gets rejected by the social network. So, if you are planning to create an Facebook ad for your automotive digital advertising, then it is essential to arm yourself with some basic tips and techniques. Below listed are five of the most common reasons that lead to Facebook ad rejections.

Reason 1 – Use of poor grammar or punctuation: Advertisements written in bad grammar or poor punctuation will look bad which will leave a negative impact on the social networking platform. So, Facebook makes it a point to approve the best constructed ads. You need to use the right grammar, spelling and punctuation while creating an advertisement for Facebook.

Reason 2 – Reference of user’s personal traits: Advertisements that imply the personal characteristics of an user will be rejected. Race, ethnic origin, religion, beliefs, age, sexual orientation, practices, gender identity, disability, financial status, membership in a trade union, criminal record and name are some of the major attributes that are barred from mentioning. Rather than focusing on the personal attributes, advertisers need to promote the business’ services or products.

Reason 3 – Link to a bad landing page: If you want your Facebook ad to be approved, then it is essential to set up a professional landing page. It should be functional and relevant to the advertisement. Facebook prohibits the use of overly sensationalized headlines, low quality ad content and minimal original content in the landing page.

Reason 4 – Use of too much text in image: Pictures with too much text will be rejected by the Facebook as it states that users prefer ads with minimal image text. Even though the 20% rule has been changed, it should be noted that image ads with higher amounts of text will receive less or even no visibility at all. So, optimize the image and use only short yet appealing text to grab more attention.

Reason 5 – Use of inappropriate images: While creating a Facebook ad for your automotive business, make sure to use clean, appropriate and relevant images. Added to that, ensure that the images doesn’tdon’t portray nonexistent functionality.

You can hire an expert auto advertising agency to do the work for you. Not only it ensures optimum efficiency and profitable results, but also saves your time and money.