Why Your Automotive Business Need Video Production & Marketing?

According to the survey reports published by the AutoTrader.com, around 25% of all the car dealers in U.S now use online video on their websites or social networking platforms. And as per the findings of National Automobile Dealers Association, 20800 new car dealers in the country have spent more than $7.8 billion in advertising. In fact, automobile dealers are thinking about shifting their marketing strategy to digital method. About 62% of dealers are planning to increase their automotive digital marketing services budgets. Video marketing is exploding in the recent times. With the advancements in the latest production and editing technologies, automotive video production has become an economical choice for all businesses alike.

Automotive videos can provide a boost to your marketing efforts by increasing the reach and customer engagement. Do you know that 87% of the car buyers consider automotive videos as a major decision factor in car purchases? Majority of the potential buyers make it a point to check out the latest videos on different makes and models before choosing a car. If you have made up your mind to launch a video marketing strategy for your business, then it is ideal to hire the automotive digital marketing services of a leading automotive advertising agency to take care of your video production needs. Ad agencies are equipped with the state-of-the-art technologies and tools to offer you top-notch marketing solutions. Experienced marketers point out that videos are twice as likely to generate calls or emails from potential buyers. Test drive videos, in-dealership videos, instructional videos, automotive videos and DIY videos are some of the popular video choices to consider. You may use the videos on your website, auto portals, YouTube or social networking channels. Discuss your requirements with the automotive advertising agency so that they can work accordingly. Not just the automotive video production, but its marketing is also equally important. A good ad agency can help you with the creative use of video, further increasing your site’s search engine rankings and converting leads into sales.