5 Reasons Which Make PPC The Best Marketing Channel for Auto Dealers

The competition for visibility in the search engine results is fierce. Auto dealers are opting for different and innovative strategies to improve their search engine visibility. Free promotion strategies, if planned and executed properly, do bring good results. But, in order to maintain profitability in this fierce competition, companies should back their free promotion strategies with paid online advertising methods like Pay-Per-Click.

PPC is a powerful advertising tool that influences your auto website's position in the search engine results, drives traffic to your website and increases ROI. Because of its favorable results in the recent times, many dealerships today have turned towards automotive PPC agencies to develop and oversee their PPC campaigns.

So, if you're on the fence about PPC for your dealership, read along to know the amazing benefits that PPC and automotive PPC agencies can bring.
 

Why PPC marketing?

1. You pay only when a person clicks
The best feature about PPC is that it is straightforward and you know exactly where your money is going because you only pay when an interested person clicks on your ad.

2. You can get website traffic almost instantly
If you adopt a sound PPC campaign, you can expect people clicking your ad and visiting your website almost instantly because PPC uses targeted keywords that your prospective customers are typing in the search engines. To put it in simple words, your ads will be shown to people looking for vehicles online and not everyone in general like in the case of traditional advertising. However, it is important to invest your money in the right automotive PPC marketing agency who knows exactly how to tailor the campaign according to your needs.

3. You can reach your potential customer at the correct time
With PPC, you can target a specific person at a specific place with the right ad and at the right time. With PPC's location targeting mechanism along with device-specific preferences, you can deliver specific messages to your potential customers.

4. You can keep track of the results
The problem with traditional marketing is that it is difficult to track whether your ads are reaching your targeted audience or not and whether the ads are bringing in any customers. With PPC, you can constantly track your results. You can find out whether a particular ad or campaign has been effective and know exactly where your money has gone. This means you can determine ROI faster with a PPC campaign. A specialized automotive PPC marketing agency can even let you know an accurate figure of the website visits, phone leads, or e-mail leads that your ads are getting.

5. It allows you to use geo-targeted ads
This aspect is especially useful for local car dealers. If your dealership is located in Austin, for example, and you only deliver your vehicles within the city area, then it is futile to show your ads to people outside Austin. With PPC, you get to decide where your ads will be shown and at what time. You can select single or multiple cities where you want your ads to be displayed and exclude those which seem unnecessary.

So, are you beginning to see why PPC should be a major recipient of your automotive marketing strategy? Traditional advertising and SEO are important channels, but if you are targeting a wholesome marketing strategy that touches upon all key factors, then PPC ought to be included.

How to Track the Results of Automotive Digital Advertising?

Every business owner wishes to reap profits and build a successful market share. If you are running an automotive dealership, then you may want to implement innovative advertising strategies to make the business popular and visible to the masses. In this age of technological revolution, it would be a challenging task to create a niche in the competitive market space. More and more automotive dealerships and service centres are realizing the benefits of automotive digital marketing services, which further compel them to devise and develop bespoke strategies. The most effective means to promote your products and services to a targeted set of audience is through internet.

If you are a novice to the tricks and techniques of automotive digital marketing services, then it is wise to hire the services of a reputed automotive advertising company. One critical thing that each dealership needs to know is whether their marketing strategies are accurate by enforcing a transparent and highly detailed reporting system. Though there are a lot of providers in market who might canvass you to use their products, we recommend you to integrate with Google Analytics and Google Tag Manager. There is no better reporting platform than Google as it allows standardizing all the KPIs.

We have adopted Google Tag Manager as it allows us to add code to the website only once. Even future scripts, third party add-on trackers and tracking events can be setup without any coding insertion. Meanwhile, the vendor approved sites which are built to scale are incredibly slow and unresponsive while working for manipulation.

Google Tag manager allows us to set up A/B testing, triggers, tags for conversion, setting up call back triggers and also enables to even setup goals for highly complicated things in order to see and utilize data. One simple example could be the chats. Although we ourselves handle the automotive website, automotive SEO and automotive PPC for a client, it is hard for us to produce an entire report of the results due to the interruption of the third party integrations. But now with Google Tag manager and Google Analytics, you can ask the car advertising agencies to provide you a complete picture of what is provided to your customers. To be precise, we can even mete out the number of chat conversations and chat leads via our Drive Digital Group websites.

An in-depth insight of our monthly strategy calls and entire performances are tracked with accurate detail for view by our account managers. Some core engagements measured are the lead form submissions, chat conversions, messenger conversations and phone call conversations. A second round of measurements are the car fax downloads, special printouts and window sticker downloads. But one fact to be noted is whether the information offered by vendors makes any meaning to its readers. In order to enable readability, we also offer customary dashboards so that our customers can easily relate the data that is being presented to them.

A number of tools are used in order to make good decisions by the use of data we collect via our automotive advertising company. It is very common to see users who have taken up habits related to data without probing to look for further details. We advise you not to be one! Be pro-active and demand real results from your vendors.

Automotive Digital Marketing Trends to Watch Out In 2017

It is time to look ahead to the New Year with new hopes and fresh ideas. As 2016 is in the rear view mirror, we need to turn our focus towards the marketing trends that are likely to dominate in 2017. Automotive industry is one of the largest industry spenders on digital advertising and 2017 won’t be any exception. If the reports are to be believed, the industry is expecting to spend a whopping amount of $14.14 billion on automotive digital marketing services by the year 2020. As the modern age customers turn more and more internet savvy, both the dealerships and independent automobile shops should shift their focus on boosting digital presence. If you are wondering about the top marketing trends to watch out in 2017, then let us offer you some insights.

Video marketing: Thanks to the ubiquity of video-driven social media platforms and online channels, the popularity of video marketing has been exploding like never before. Considered as the highly sought after marketing method in the recent years, video marketing plays a key role in connecting with the customers, engaging with them and converting them into potential customers. According to the statistics and reports published by the leading automotive marketing agencies, online video Ad spending has increased nearly 30% from 2015 to 2016. Over 60% of the businesses plan to increase their online video spending and 70% of brands plan to invest in social video ad in 2017. High quality video with informative and engaging content can build trust and authority in a brand which further generates sales and revenue streams.

Integration of sales and marketing channels: Gone are the days when potential buyers sought the guidance and tips of car salespeople before making a purchase. With the digital revolution, more and more people are turning towards word of mouth recommendations and online reviews. In short, automotive digital marketing services and sales concepts should be integrated to lure in the customers and generate profits. According to a report by Marketing Profs, companies with tightly aligned sales and marketing functions attained 36% higher customer retention rates and 38% higher sales win rates. Introducing new analytic tools and digital solutions can help in integrating the marketing efforts and sales channels seamlessly.

Social media advertising: Facebook, Twitter, LinkedIn, Pinterest, Instagram and many more social networking sites have brought revolutionary change in the way we used to live and interact. Billions of people are registered on these social networking sites and billions are active users. So it is no surprise that business organizations can leverage the potential of social media platforms to get connected with the targeted audience.

Advanced targeting options, reliable conversion tracking and prevalence on mobile devices are some of the main factors that contribute to the exploding popularity of social media advertising. As per the forecasts, advertising spend on social networks will reach $36 billion in 2017. So, if you wish to stand out and gain edge, it is essential to consider social media advertising as a boost to your existing marketing strategies.

Automotive Digital Marketing Trends to Stay Competitive

Auto industry has been enjoying sales gains and profitability in the recent years. Innovative marketing tactics should be designed and implemented to generate new revenue streams and sales channels. If you are running a dealership or an auto parts store, then it is essential to devise the best digital marketing strategy for your business. Hire the expertise and guidance of advertising firms that specialize in offering automotive digital marketing services.

How the automotive industry can stay ahead of the curve with digital marketing? Even though there are a lot of marketing tactics, it is always recommended to deploy practical and proven methods to identify and leverage new business opportunities.

Personalization: Using personalization in marketing offers a myriad of benefits. Delivering customized experiences to users increases the online conversions and sales. Since personalization renders familiarity, it proves beneficial in improving the customer retention and loyalty. In contrast to other business sectors where personalized marketing is possible only in the final lapse of purchase, automotive industry makes it a point to nurture the consumers right from the beginning of their shopping journey. For example, potential buyers begin their car purchase process by carrying out detailed online research online.

Businesses can offer detailed and accurate information through their website in order to connect with the consumers. Moreover, automotive business makes use of the various choices of digital platforms to engage with the customers. Blogging platforms, YouTube video marketing and Social networking channels such as Facebook, Twitter and Instagram are used to create personalized experiences for customers.

At the same time, auto businesses need to extract and organize data for designing an effective marketing strategy. Personalization is not possible without the right set of data. Automotive digital marketing agencies have access to a lot of customer data which includes their demographics, interests, age and more. Businesses need to use it wisely for crafting an innovative strategy.

Cross-generational marketing: Automotive industry need to stay relevant and competitive in their business. In order to stay out in the noisy and saturated market, auto businesses should assess their consumer base and determine how to reach them best. But reaching out to most diverse and best educated generation ever is going to be challenging. The target consumer demographics consist of baby boomers and millennials. Automotive digital marketing agencies must look for new ways to connect with the different consumer generations.

According to the findings published by Pew Research three out of four of the Baby Boomers (born between 1946 and 1964) use internet. Despite the stereotypical approach, marketers can use the digital space to get connected with the online and social Baby Boomers. However, it is essential to get a hold on their requirements, interests and wants. Millennials on the other hand are the most tech savvy and wealthiest generation. Marketers need to bake personalization into every aspect of their digital marketing strategy to grab the attention of online savvy Millennial consumers. Deploying an effective cross generational marketing approach help you connect to your audiences across generations.

Instead of following the trends, automotive industry is setting new trends in marketing. In short, it is vital to understand and react to the technology trends, marketplace challenges and target demographics to stay innovative.

Get Maximum Effectiveness Across All Media Auto Platforms

Social media and other media platforms play vital role in powerful automotive digital marketing services. Earlier it was a mere simple platform from where content was published. But now, the scenario has been changed totally. With the evolution of industrialization and globalization, social media platforms grow as one of the most robust marketing and advertising tools. As more and more people are being friendly and have started using online facility, they are engaging themselves into various online activity related to social media channels.

For this reason, upto 86% of reputed digital advertising agency for automotive industry prefer online exposure of their business. Also they have a dedicated social media marketing team through which they can attain maximum customers.

Still many business tycoons confess that there is a far way to learn optimization and marketing tactics. Thus here we give some better online marketing tips: -

I. Use more and more social media and other media platforms. Two of the most powerful automotive digital marketing services provider social media platforms are Facebook and Twitter. Facebook is undoubtedly the most dominant platform in social media with upto 757 million daily active users. Thus, this is the ideal site for building and maintaining relationship with your present and future customers, as its initial goal is to connect people. Other media platforms include Pinterest, Instagram, Vine and Snapchat on which you can upload photos, videos and use certain categories and demographics.

II. Craft your contents which are accordant to the social media platform. Many sites have the criteria like upto certain words only you can share your post or adding photos and videos is mandatory. So craft your description according to that social media platforms guideline.

III. Never ever promote your business directly on social media platform. According to reputed digital advertising agency for automotive industry, it is always advisable to tell the story or do the content marketing rather than directly offering the customer a considerable discount. This creates negative impression. For effective writing, one must learn to write the stories and content. Make your content more educational instead of promotional.

IV. Use more pictures, videos and demographics. We all know that the visual effect lasts much more longer than that of an informative article which looks boring without any pictorial data. Thus, adding pictures, graphs, videos makes your content attractive and people will more likely go through your description.

V. Target your audiences and get them involved in certain contests and promotional activities. You can also reward them later. This helps you to gain more and more audience. People will get to know about you. For promotional events and contests, you can use any of the informative viral component on internet. This also brings you close to your customers and exposes your brand.

VI. “As you sow, so shall you reap”. It is always beneficial to give rather than to take. The harvest you reap will give you long lasting results. While giving certain percentage of your profit or giving regular discounts will not affect your earnings or your profit much, you can do this to make loyal customers.

VII. Make your content responsive to mobile sites also. There are about 954 million users indicating the need to make your content mobile friendly.

VIII. Try to respond every comments, suggestions, inquiries and complains. This will increase your goodwill and people will trust you. Assure them your support.

How to Make the Most Out of Your digital automotive advertising Plan?

Unlike the big corporates, small business enterprises may find it difficult to invest large amount of money and other resources for traditional and automotive digital marketing services campaigns. Hence, small automotive businesses need to develop and implement effective marketing plans that ensure the best value for money. Below listed are some practical cues that may help you in devising a cost-effective marketing plan for your business.

Follow a customer-centric approach. No matter whether you are planning to implement traditional or automotive digital marketing services strategy, let the customers know they are valued. Giving away promo items or providing discounts can work well for any business. Choose the advertising methods that work best for your business. Rather than following the fad and wasting time doing the things you aren’t good at, it is wise to find the righteous marketing strategy that best suits your business goals. At the same time, change the marketing plan that doesn’t work for your business.

Keep track of your marketing activities. Let us assume that you have introduced automotive magazine advertising, the next important thing is to keep a track of its impact and returns. The same applies for all sorts of advertising including online, print, mass media and radio advertising in USA.

Hire the professional services of a reputed auto advertising agency. You may leave the advertising campaign job to the experienced team of marketers and other experts at ad agency. Equipped with all the tools and technologies, an reputed auto advertising agency can provide you innovative solutions in automotive magazine advertising, radio advertising and more. Marketing strategy is designed to make your business or brand more visible to the people and turning them into customers. Small business owners need to remember that the key to a successful digital automotive advertising plan is garnering the interest of targeted audience and making the customers leave with a good impression.

Why Your Automotive Business Need Video Production & Marketing?

According to the survey reports published by the AutoTrader.com, around 25% of all the car dealers in U.S now use online video on their websites or social networking platforms. And as per the findings of National Automobile Dealers Association, 20800 new car dealers in the country have spent more than $7.8 billion in advertising. In fact, automobile dealers are thinking about shifting their marketing strategy to digital method. About 62% of dealers are planning to increase their automotive digital marketing services budgets. Video marketing is exploding in the recent times. With the advancements in the latest production and editing technologies, automotive video production has become an economical choice for all businesses alike.

Automotive videos can provide a boost to your marketing efforts by increasing the reach and customer engagement. Do you know that 87% of the car buyers consider automotive videos as a major decision factor in car purchases? Majority of the potential buyers make it a point to check out the latest videos on different makes and models before choosing a car. If you have made up your mind to launch a video marketing strategy for your business, then it is ideal to hire the automotive digital marketing services of a leading automotive advertising agency to take care of your video production needs. Ad agencies are equipped with the state-of-the-art technologies and tools to offer you top-notch marketing solutions. Experienced marketers point out that videos are twice as likely to generate calls or emails from potential buyers. Test drive videos, in-dealership videos, instructional videos, automotive videos and DIY videos are some of the popular video choices to consider. You may use the videos on your website, auto portals, YouTube or social networking channels. Discuss your requirements with the automotive advertising agency so that they can work accordingly. Not just the automotive video production, but its marketing is also equally important. A good ad agency can help you with the creative use of video, further increasing your site’s search engine rankings and converting leads into sales.